WooCommerce
Free, open-source WordPress store plugin from Automattic for physical and digital products, extended with free and paid extensions from the Woo Marketplace.
98
FluentCart
Lightweight self-hosted WordPress store plugin from WPManageNinja for physical, digital and subscription products, with no transaction fees.
Free installs9K+WordPress.org, active
Est. Pro installs~1.1KLikely 550–2.2K
Rating4.5/546 reviews
Price from$199/yrFreemium
Last updated22 Oct 2026Version 2.2.0
Overview
FluentCart is a newer eCommerce plugin from WPManageNinja, the company behind Fluent Forms, FluentCRM and FluentBooking. It is built around custom database tables for speed and keeps all store data on your own server, without phoning home or adding transaction fees.
How it works
The free plugin covers simple, variable, digital and hybrid products, subscriptions (intervals, trials, retries on failed renewals and a customer area to pause or cancel), coupons, tax classes with EU VAT, shipping regions and classes, and order management with refunds. Stripe, PayPal and cash on delivery are built in, and gateway add-ons cover regional processors such as Razorpay. Product, checkout and customer dashboard blocks work in the block editor, with Bricks and Elementor support. A REST API and hooks support custom development.
Free vs Pro
Pro ($199/year for one site, up to $899/year for 50 sites, with discounted lifetime licences from $249) adds software licensing, order bumps, inventory tracking, installments, bundles, setup fees, upgrade paths, advanced reports beyond 30 days, store roles, custom receipts and advanced payment gateways such as Paddle and Mollie.
Strengths
- No FluentCart fee on free or Pro.
- Fast, lean data model with everything in your database.
- Close integration with FluentCRM, which provides free abandoned-cart automations.
Limitations
It is young, so the add-on ecosystem is small and some features are still arriving. Multi-currency is not available yet, express wallets depend on Stripe, and live carrier shipping rates are not documented. Inventory tracking and order bumps are Pro.
FluentCart suits site owners already using the Fluent suite, and sellers of digital products or subscriptions who want a fast, fee-free store without WooCommerce’s overhead.
Best for: Fluent suite users and sellers of digital products or subscriptions who want a fast, fee-free, self-hosted store.
FluentCart is a promising lightweight alternative to WooCommerce, with a generous free tier for subscriptions and digital products and no platform fees. It is still maturing, so stores needing multi-currency, live shipping rates or a deep add-on library should check the roadmap first.
Pros
- No FluentCart transaction fees on free or Pro
- All store data in custom tables on your own server
- Subscriptions, coupons, tax and shipping in the free plugin
- Stripe, PayPal and cash on delivery built in
- Free abandoned-cart automations through FluentCRM
- 60-day money-back guarantee
Cons
- New plugin with a small extension ecosystem
- No multi-currency yet (single store currency)
- Inventory tracking, order bumps and licensing are Pro-only
- Apple Pay/Google Pay only via Stripe, not documented as express buttons
Key features
What FluentCart highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Physical, digital and hybrid products
- Variable products with attributes
- Subscriptions with trials and retries
- Stripe, PayPal and cash on delivery
- Coupons and discounts
- Tax classes and EU VAT
- Shipping regions and classes
- Order management with refunds
- Customer dashboard block
- 30-day sales reports
- Checkout and product blocks
- REST API and hooks
- No transaction fees
Pro / paid adds From $199/yr
- Software licence management
- Order bumps
- Inventory tracking
- Installment payments
- Product bundles
- Subscription setup fees and upgrade paths
- Prorated plan changes
- Advanced reports beyond 30 days
- Store roles and access control
- Custom receipts and email editor
- Advanced gateways such as Paddle and Mollie
- UTM tracking and eInvoicing
Feature checklist
22 of 23 features we track in eCommerce Plugins, feature score 90/100
Products 6/6
Physical products Key
Sell shippable goods with stock and weights.
Supports physical products with shipping, alongside digital and hybrid stores.
Included
Digital downloads Key
Sell files with secure, expiring download links.
Downloadable files for digital products in the free plugin.
Included
Product variations Key
Sizes, colours and other variants with their own price and stock.
Variable products with attributes such as size or licence type.
Included
Subscriptions & recurring payments Key
Sell products or services that renew automatically.
Free plugin includes intervals, trials, failed-renewal retries and customer pause/cancel.
Included
Inventory management
Track stock levels and low-stock alerts.
Inventory tracking and advanced inventory are listed as Pro features.
Paid version Pro
Software licensing
Issue licence keys for software or plugins.
Licence keys with expiry rules and licence stats in Pro.
Paid version Pro
Checkout & payments 6/7
Stripe & PayPal included Key
Major payment gateways work without paid add-ons.
Stripe, PayPal and cash on delivery built in; advanced gateways such as Paddle and Mollie are Pro.
Included
Apple Pay & Google Pay
One-tap wallet payments at checkout.
Apple Pay works through the Stripe gateway per the changelog; no dedicated express buttons documented.
Partial
Checkout customisation
Change checkout fields and layout, or build custom checkout pages.
Checkout blocks, overridable templates and custom CSS; works with Bricks.
Included
Coupons & discounts
Discount codes and automatic discounts.
Coupons and discounts are part of the free plan.
Included
Upsells & order bumps
Offer extra products at checkout or after purchase.
Order bumps are a Pro feature.
Paid version Pro
Abandoned cart recovery
Email shoppers who leave without paying.
Via the free FluentCRM plugin (same vendor) and its Cart Abandoned automation.
Via add-on
Multi-currency
Show prices and take payments in several currencies.
Single store currency; vendor says broader currency support is planned.
Not included
Tax, shipping & orders 5/5
Tax calculation Key
VAT and sales tax rules or automated tax calculation.
Tax calculations, tax classes and EU VAT included on all plans.
Included
Shipping rates Key
Zones, flat rates, live carrier rates or labels.
Shipping regions, classes and custom methods; live carrier rates not mentioned.
Included
Order management
View, edit, refund and fulfil orders in WordPress.
Filter, view and update orders, with manual or gateway refunds.
Included
Customer accounts
Customer area with orders, downloads and subscriptions.
Customer dashboard block with purchase history and subscription management.
Included
Sales reports Key
Revenue, product and customer reports.
Free reports cover 30 days; advanced reporting and longer filters need Pro.
Partial
Platform 5/5
No platform transaction fees Key
No extra fee on sales beyond the payment processor's.
No FluentCart transaction fees on free or Pro installs.
Included
Store data in WordPress
Products, orders and customers stored in your own database.
Data stored in custom tables on your own server, with no phoning home.
Included
Extension ecosystem
Large library of official and third-party extensions.
Fluent suite integrations and a handful of gateway add-ons; ecosystem is still small.
Partial
Block editor support
Product, cart and checkout blocks for the block editor.
Product grid, checkout, buy section, customer dashboard and other blocks.
Included
REST API & webhooks
API and webhooks for custom integrations.
REST API for products, customers and orders, plus hooks and webhooks.
Included
Pricing
Free
$0On WordPress.org
Pro 1 Site
$199per year1 site
Early-bird lifetime licence $249 (listed $499).
Pro 5 Sites
$499per year5 sites
Lifetime $499 (listed $999).
Pro 15 Sites
$699per year15 sites
Lifetime $799 (listed $1,499) or 6 × $150.
Pro 50 Sites
$899per year50 sites
Agency lifetime $1,099 (listed $1,999) or $99/month for 12 months.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use FluentCart?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
9K+
Active installations reported by WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated Pro / paid installs
~1.1K
Our estimate, see method below.
How we estimated this: About 9.5K free installs x 12% (the usual share of free sites that also run the paid version when some key features are paid, and store owners upgrade more often) gives 1.1K. Likely range: 550 to 2.2K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
2,727 downloads last week, 182.2K all time
Rating breakdown
| Version | 2.2.0 |
|---|---|
| Last updated | 22 Oct 2026 (11 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.7+, PHP 7.4+ |
| Support threads (2 months) | 4 of 4 resolved |
| On WordPress.org since | 14 Oct 2025 |
Company & policy
| Refund policy | 60-day money-back (source, 11 Oct 2026) |
|---|
FluentCart compared
Alternatives to FluentCart
Easy Digital Downloads
WordPress plugin built for selling digital products such as ebooks, software and music, with paid passes adding subscriptions, licensing and more.
98
SureCart
Cloud-powered WordPress commerce plugin with all features on every plan; the free Launch plan adds a 2.9% fee that paid plans remove.
94
Ecwid Ecommerce Shopping Cart
Free WordPress connector for Ecwid by Lightspeed, a hosted store you embed in WordPress. Paid plans start at $5/month with no sales…
89
WP EasyCart
Self-hosted WordPress shopping cart from Level Four Development. The free core adds a 2% fee; PRO and Premium add subscriptions, downloads and…
85
Paymattic
Payment and donation form builder from WPManageNinja. Free includes Stripe with no added fees; Pro adds 14 gateways, subscriptions, coupons and tax.
61
FAQ
Is FluentCart free?
Yes. FluentCart has a free version on WordPress.org. Paid plans start at $199/yr.
How many sites use FluentCart?
WordPress.org reports 9K+ active installations of the free version. We estimate around 1.1K sites run the paid version.
Does FluentCart have physical products?
Yes: included. Supports physical products with shipping, alongside digital and hybrid stores.
Does FluentCart have digital downloads?
Yes: included. Downloadable files for digital products in the free plugin.
Does FluentCart have product variations?
Yes: included. Variable products with attributes such as size or licence type.
Does FluentCart have subscriptions & recurring payments?
Yes: included. Free plugin includes intervals, trials, failed-renewal retries and customer pause/cancel.
Does FluentCart have stripe & paypal included?
Yes: included. Stripe, PayPal and cash on delivery built in; advanced gateways such as Paddle and Mollie are Pro.
Does FluentCart have tax calculation?
Yes: included. Tax calculations, tax classes and EU VAT included on all plans.
Does FluentCart have shipping rates?
Yes: included. Shipping regions, classes and custom methods; live carrier rates not mentioned.
Does FluentCart have sales reports?
Yes: partial. Free reports cover 30 days; advanced reporting and longer filters need Pro.
Does FluentCart have no platform transaction fees?
Yes: included. No FluentCart transaction fees on free or Pro installs.
Does FluentCart charge transaction fees?
No. FluentCart states it charges no transaction fees on either the free or Pro version; only your payment processor's fees apply.
Are subscriptions free in FluentCart?
Yes, simple subscriptions with trials and renewal retries are in the free plugin. Setup fees, installments, upgrade paths and proration need Pro.
How do I recover abandoned carts?
Install the free FluentCRM plugin, enable its FluentCart abandoned-cart driver and build an automation with the Cart Abandoned trigger.
Does FluentCart support multiple currencies?
Not yet. Stores use one currency set in store settings; the vendor says broader currency support is planned.
Last updated 11 Oct 2026. Spotted something wrong? Suggest an edit.