WooCommerce
Free, open-source WordPress store plugin from Automattic for physical and digital products, extended with free and paid extensions from the Woo Marketplace.
98
Ecwid Ecommerce Shopping Cart
Free WordPress connector for Ecwid by Lightspeed, a hosted store you embed in WordPress. Paid plans start at $5/month with no sales fees.
Free installs20K+WordPress.org, active
Est. active installs~15KLikely 7.5K–30K
Rating4.5/5228 reviews
Price from$5/moPremium
Last updated1 Oct 2026Version 7.0.10
Overview
Ecwid, now Ecwid by Lightspeed, is a hosted eCommerce service. Its WordPress plugin embeds the store in your site. Products, orders, customers and payments live on Ecwid’s servers and are managed from the Ecwid control panel, which the plugin shows inside WordPress admin. The same catalogue can also sell on other websites, Facebook, Instagram, marketplaces and Lightspeed POS.
How pricing works
The plugin is free, but Ecwid retired its free plan in 2025, so a store now needs a paid subscription. Starter is $5/month for 10 products and covers the basics. Venture ($35/month, or $29/month billed yearly) adds 100 products, digital goods, discount coupons, automated tax, custom checkout, App Market access and reports. Business ($65/month, or $49 yearly) adds 2,500 products, subscriptions, abandoned-cart recovery, a multilingual store and marketplaces. Unlimited ($149/month, or $119 yearly) adds unlimited products and POS. Ecwid charges no fee per sale on any plan, so you pay only your payment provider.
Strengths
- No server load or maintenance: hosting, PCI DSS Level 1 security, backups and updates are handled by Ecwid.
- 70+ payment providers, one-tap wallets, live carrier rates and automated tax for the US, Canada and the EU.
- About ten Gutenberg blocks, plus Elementor widgets, for store pages, product cards, buy buttons, search and the cart.
- Multichannel selling and mobile management apps.
Limitations
It is SaaS, so your store data is not in your WordPress database, and the monthly fee never ends. Product limits on the lower plans are tight. Subscriptions and abandoned-cart emails need the $65/month Business plan. The storefront is an embedded widget, so it is harder to customise with WordPress themes and plugins than WooCommerce. WordPress plugins that hook into WooCommerce will not work with it. Customer accounts can sign in to WordPress through single sign-on, but Ecwid manages them.
Who should pick it: small merchants who want a store on their WordPress site without running WooCommerce, or who also sell on social, marketplaces or in person. Stores that want full ownership of their data and deep WordPress customisation should look at a self-hosted plugin.
Best for: Small merchants who want a managed store embedded in WordPress, especially if they also sell on social, marketplaces or in person.
Ecwid is a polished hosted store that drops into WordPress with little maintenance and no per-sale fees. Since the free plan ended, you pay monthly for features that self-hosted plugins include free, and you give up ownership of the store data. It suits merchants who value convenience and multichannel selling over WordPress-native control.
Pros
- Hosted and PCI DSS Level 1 certified, with no store load on your server
- No per-sale fees from Ecwid on any plan
- 70+ payment providers, plus one-tap wallets
- Live carrier rates and automated US, Canada and EU tax
- Sell on several websites, social channels, marketplaces and POS from one catalogue
- About ten Gutenberg blocks and Elementor widgets
Cons
- No free plan any more; every store needs a monthly subscription
- Store data lives on Ecwid's servers, not in WordPress
- Low product caps on Starter (10) and Venture (100)
- Subscriptions and abandoned-cart recovery need the $65/month Business plan
- Embedded storefront is harder to customise than a native WordPress store
Key features
What Ecwid Ecommerce Shopping Cart highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Free WordPress connector plugin
- Embeds a hosted Ecwid store
- About ten Gutenberg store blocks
- Elementor widgets and sidebar widgets
- Single sign-on with WordPress users
- Import from WooCommerce, Shopify and others
- Store managed inside WP admin
- Requires a paid Ecwid plan
Pro / paid adds From $5/mo
- Plans from $5/month, no sales fees
- 70+ payment providers
- Live carrier shipping rates
- Automated tax calculation (Venture+)
- Digital goods up to 25GB per file
- Discount coupons and custom checkout
- Subscriptions and abandoned-cart recovery (Business+)
- Sell on Facebook, Instagram and marketplaces
- Built-in reports and analytics
- iOS and Android management apps
- App Market and REST API
- POS integration on Unlimited
Feature checklist
19 of 23 features we track in eCommerce Plugins, feature score 89/100
Products 5/6
Physical products Key
Sell shippable goods with stock and weights.
Physical products on all plans, within each plan's product cap (10 on Starter).
Included
Digital downloads Key
Sell files with secure, expiring download links.
Downloadable e-goods up to 25GB per file, delivered after payment.
Paid version Venture
Product variations Key
Sizes, colours and other variants with their own price and stock.
Product options and variations with their own SKU, price and stock; the pricing page does not map this to plans.
Included
Subscriptions & recurring payments Key
Sell products or services that renew automatically.
Recurring subscriptions; needs Lightspeed Payments or Stripe.
Paid version Business
Inventory management
Track stock levels and low-stock alerts.
Stock tracking, including per variation, with low-stock alerts and sync across channels.
Included
Software licensing
Issue licence keys for software or plugins.
No built-in licence-key generation in the feature list.
Not included
Checkout & payments 5/7
Stripe & PayPal included Key
Major payment gateways work without paid add-ons.
PayPal, Stripe and 70+ other payment providers with no paid add-ons.
Included
Apple Pay & Google Pay
One-tap wallet payments at checkout.
One-tap Apple Pay and Google Pay checkout via Lightspeed Payments or Stripe.
Included
Checkout customisation
Change checkout fields and layout, or build custom checkout pages.
Custom checkout with extra checkout fields; the hosted checkout layout itself is fixed.
Paid version Venture
Coupons & discounts
Discount codes and automatic discounts.
Discount coupons on Venture; scheduled promotions such as BOGO and bulk pricing on Business.
Paid version Venture
Upsells & order bumps
Offer extra products at checkout or after purchase.
No checkout order bump or post-purchase upsell is listed on the pricing or features pages.
Not verified
Abandoned cart recovery
Email shoppers who leave without paying.
Automated abandoned-cart recovery emails.
Paid version Business
Multi-currency
Show prices and take payments in several currencies.
Neither the features nor the pricing page describes selling in several currencies.
Not verified
Tax, shipping & orders 5/5
Tax calculation Key
VAT and sales tax rules or automated tax calculation.
Automated tax rates for the US, Canada and EU VAT, plus a TaxJar integration.
Paid version Venture
Shipping rates Key
Zones, flat rates, live carrier rates or labels.
Live rates from USPS, UPS, FedEx, Canada Post and Australia Post; shipping labels too.
Included
Order management
View, edit, refund and fulfil orders in WordPress.
Manage, edit and create orders in the Ecwid control panel, which is embedded in WP admin.
Included
Customer accounts
Customer area with orders, downloads and subscriptions.
Customers sign in to view their orders; optional single sign-on with WordPress users.
Included
Sales reports Key
Revenue, product and customer reports.
Built-in reports on Venture; advanced reports and analytics on Business and up.
Paid version Venture
Platform 4/5
No platform transaction fees Key
No extra fee on sales beyond the payment processor's.
Ecwid charges 0% per sale on every plan; only provider fees apply.
Included
Store data in WordPress
Products, orders and customers stored in your own database.
Hosted SaaS: products, orders and customers are stored on Ecwid's servers.
Not included
Extension ecosystem
Large library of official and third-party extensions.
App Market for marketing, shipping, accounting and other apps; access starts on Venture.
Paid version Venture
Block editor support
Product, cart and checkout blocks for the block editor.
About ten Gutenberg blocks: store, category, product cards, buy button, search, cart and checkout.
Included
REST API & webhooks
API and webhooks for custom integrations.
Public REST API and webhooks for orders, products and stock sync.
Included
Pricing
Starter
$5per monthUnlimited
Up to 10 products, add the store to any site, email support. The WP plugin is free but needs an Ecwid plan; the free plan was retired in 2025.
Venture
$35per monthUnlimited
$29/month billed yearly. 100 products plus digital goods, coupons, automated tax, custom checkout, App Market, reports.
Business
$65per monthUnlimited
$49/month billed yearly. 2,500 products, subscriptions, abandoned-cart recovery, marketplaces, multilingual, 2 staff accounts.
Unlimited
$149per monthUnlimited
$119/month billed yearly. Unlimited products, POS integration, unlimited staff, priority support.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Ecwid Ecommerce Shopping Cart?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
20K+
Active installations reported by WordPress.org.
Vendor claim
100K+
Paying customers claimed by the vendor. source
Estimated active installs
~15K
Our estimate, see method below.
How we estimated this: The free connector plugin has about 25K active installs and needs a paid account; assuming 60% are on a paid plan gives 15K. Likely range: 7.5K to 30K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
2,097 downloads last week, 3M all time
Rating breakdown
| Version | 7.0.10 |
|---|---|
| Last updated | 1 Oct 2026 (32 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 4.4+ |
| Support threads (2 months) | 0 of 1 resolved |
| On WordPress.org since | 21 Oct 2009 |
Company & policy
| Paying customers claimed | 100K+ (source, 11 Oct 2026) The WP.org page says hundreds of thousands of sellers in 175 countries, across all platforms (not only WordPress). |
|---|
Ecwid Ecommerce Shopping Cart compared
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FAQ
Is Ecwid Ecommerce Shopping Cart free?
No. Ecwid Ecommerce Shopping Cart is a premium plugin. Paid plans start at $5/mo.
How many sites use Ecwid Ecommerce Shopping Cart?
WordPress.org reports 20K+ active installations of the free version. We estimate around 15K active installs.
Does Ecwid Ecommerce Shopping Cart have physical products?
Yes: included. Physical products on all plans, within each plan's product cap (10 on Starter).
Does Ecwid Ecommerce Shopping Cart have digital downloads?
Yes: paid version (Venture). Downloadable e-goods up to 25GB per file, delivered after payment.
Does Ecwid Ecommerce Shopping Cart have product variations?
Yes: included. Product options and variations with their own SKU, price and stock; the pricing page does not map this to plans.
Does Ecwid Ecommerce Shopping Cart have subscriptions & recurring payments?
Yes: paid version (Business). Recurring subscriptions; needs Lightspeed Payments or Stripe.
Does Ecwid Ecommerce Shopping Cart have stripe & paypal included?
Yes: included. PayPal, Stripe and 70+ other payment providers with no paid add-ons.
Does Ecwid Ecommerce Shopping Cart have tax calculation?
Yes: paid version (Venture). Automated tax rates for the US, Canada and EU VAT, plus a TaxJar integration.
Does Ecwid Ecommerce Shopping Cart have shipping rates?
Yes: included. Live rates from USPS, UPS, FedEx, Canada Post and Australia Post; shipping labels too.
Does Ecwid Ecommerce Shopping Cart have sales reports?
Yes: paid version (Venture). Built-in reports on Venture; advanced reports and analytics on Business and up.
Does Ecwid Ecommerce Shopping Cart have no platform transaction fees?
Yes: included. Ecwid charges 0% per sale on every plan; only provider fees apply.
Is Ecwid free on WordPress?
The plugin is free, but Ecwid removed its free plan in 2025. Stores now need a paid plan, starting with Starter at $5/month for up to 10 products.
Does Ecwid charge transaction fees?
No. Ecwid charges no fee per sale on any plan. You still pay your payment provider's processing fees.
Where is my store data stored?
On Ecwid's hosted platform. The plugin displays the storefront and the control panel in WordPress, but products, orders and customers are not stored in your WordPress database.
Which plan do I need for subscriptions or abandoned cart emails?
Both need the Business plan ($65/month, or $49/month billed yearly). Coupons, digital goods and automated tax start on Venture.
Can I move from WooCommerce to Ecwid?
Yes. The plugin includes import tools for WooCommerce, Shopify, BigCommerce, Selz and Easy Digital Downloads, including products with options and variations.
Last updated 11 Oct 2026. Spotted something wrong? Suggest an edit.