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Amelia
Appointment and event booking plugin with a polished booking wizard, a free Lite version and four paid tiers for service businesses.
Free installs90K+WordPress.org, active
Est. Pro installs~29KLikely 15K–58K
Vendor claims90K+Vendor's own figure
Rating4.6/5793 reviews
Price from$49/yrFreemium
Last updated27 Oct 2026Version 2.4.14
Overview
Amelia is a booking plugin from Melograno Venture Studio (the team formerly known as TMS) that handles both appointments and events from one admin area. Customers book through a step-by-step wizard or a catalog layout, and the back end gives you a calendar of every appointment and event plus a KPI dashboard.
Free versus paid
The free Amelia Lite on WordPress.org covers services and categories, single and multi-day events, a backend calendar, time-zone aware slots, customisable email and SMS confirmations, and online payments through Square. It is restricted on staff numbers and leaves out most of what a growing business eventually needs.
The paid licences come in four tiers: Starter, Standard, Pro and Elite. Starter adds group bookings, coupons, recurring appointments, custom fields, buffer times and deposits. Standard opens up PayPal, Stripe, Mollie, Razorpay and WooCommerce payments, along with webhooks; service packages are documented for Pro and Elite. Pro is where Google, Outlook and Apple calendar sync and the Zoom, Google Meet and Microsoft Teams integrations sit, and it raises the licence to five domains. Elite covers unlimited domains.
Strengths
- One plugin for one-to-one appointments, group sessions and ticketed events, including event waiting lists.
- The booking forms look modern and need little styling work.
- Customer and employee panels let clients reschedule or cancel and let staff run their own calendars.
- Built-in SMS service with pay-as-you-go credits, plus WhatsApp on higher tiers.
Limitations
Several features that most service businesses consider core, two-way calendar sync and video meetings in particular, only arrive at the Pro tier, so real-world costs are higher than the entry price suggests. The pricing page relies on frequent promotions, which makes the regular renewal price harder to pin down. SMS is billed separately per message.
Amelia suits salons, clinics, coaches, fitness studios and training providers who want appointments and events in one tool and are willing to pay for the Pro tier to get calendar and video integrations.
Best for: Service businesses and training providers that want appointments and events in one polished system and can justify the Pro tier.
Amelia is one of the most complete booking plugins for WordPress, and its event support sets it apart from appointment-only tools. The catch is the tier ladder: most businesses will need Pro for calendar sync and video meetings, so budget for that rather than the entry price.
Pros
- Handles appointments and ticketed events, with waiting lists, in one plugin
- Free Lite version already takes Square payments and shows slots in the customer's time zone
- Customer and employee panels for self-service rescheduling and staff calendars
- Google, Outlook and Apple calendar sync plus Zoom, Meet and Teams on Pro
- Built-in SMS service and WhatsApp notifications without a separate Twilio account
- Modern booking wizard and catalog layouts that need little styling
Cons
- Calendar sync and video meetings are locked to the Pro tier and above
- Lite restricts the number of employees and has no custom fields or coupons
- Heavy reliance on promotions makes the true renewal price unclear
- SMS messages are charged per segment on top of the licence
- Starter and Standard licences cover only one domain
Key features
What Amelia highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Step-by-step and catalog booking forms
- Services and service categories
- Single and multi-day events
- Backend calendar of all bookings
- KPI dashboard with revenue and load
- Square online payments
- Email and SMS confirmations
- Slots shown in customer's time zone
- Double-booking prevention
- Customer import from CSV
- Gutenberg, Elementor and Divi support
Pro / paid adds From $49/yr
- Unlimited employees with own schedules
- Multiple locations and resources
- Group and recurring appointments
- Custom fields and service extras
- Coupons, deposits, taxes and invoices
- PayPal, Stripe, Mollie and Razorpay
- WooCommerce payment integration
- Service packages and cart
- Event tickets and waiting lists
- Customer and employee panels
- Google, Outlook and Apple calendar sync
- Zoom, Google Meet and Teams links
- WhatsApp notifications and webhooks
Feature checklist
23 of 23 features we track in Booking & Appointments, feature score 93/100
Bookings & scheduling 8/8
Front-end booking calendar Key
Customers pick an available slot and book online.
Step-by-step or catalog booking forms show live availability and prevent double bookings.
Included
Multiple staff & services Key
Different services, durations and staff members with their own schedules.
Lite has services and categories but limits employees; unlimited staff needs a paid licence.
Partial
Multiple locations
Manage bookings across several locations.
Multiple locations are a premium feature listed from the Starter tier.
Paid version Starter
Group bookings & capacity
More than one person per slot, with capacity limits.
Group appointments with capacity limits come with every paid tier.
Paid version Starter
Events & classes
Book places on events, classes or courses.
Lite creates single or multi-day events; ticket types and waiting lists need a paid plan.
Included
Recurring appointments
Customers book a repeating series of appointments.
Customers can book repeating appointment series on paid tiers.
Paid version Starter
Buffer times & booking rules
Gaps between appointments, minimum notice and booking windows.
Buffer time before and after appointments is a paid option.
Paid version Starter
Custom booking form fields
Collect extra information when customers book.
Custom fields of several types can be added to booking forms on paid tiers.
Paid version Starter
Payments 5/5
Online payments Key
Take payment at booking with Stripe, PayPal or similar.
Lite takes Square payments; PayPal, Stripe, Mollie and Razorpay need Standard or higher.
Included
Deposits & partial payments
Collect a deposit now and the rest later.
Deposit payments listed from Starter; older docs mention Standard and above.
Paid version Starter
WooCommerce checkout
Bookings paid through the WooCommerce cart and checkout.
WooCommerce payments, taxes and order sync are in Standard, Pro and Elite.
Paid version Standard
Coupons
Discount codes for bookings.
Discount coupons are included in all paid licences.
Paid version Starter
Packages & memberships
Sell bundles of appointments or recurring packages.
Service packages bundle sessions of one or more services; docs list Pro, reviews show Standard.
Paid version Pro
Customers & notifications 4/4
Customer portal Key
Customers view, reschedule or cancel their bookings.
Customer panel lets clients cancel and optionally reschedule; premium-only, not in Lite.
Paid version Pro
Email notifications & reminders Key
Confirmation and reminder emails.
Lite customises confirmation emails; scheduled reminders and follow-ups are premium.
Partial
SMS & WhatsApp notifications
Text or WhatsApp reminders.
SMS works in Lite via Amelia's pay-per-message SMS service; WhatsApp needs Pro or Elite.
Included
Time zone detection
Shows slots in the customer's own time zone.
Lite can show booking slots in the client's own time zone.
Included
Integrations & admin 6/6
Google Calendar sync Key
Two-way sync with Google Calendar to avoid double bookings.
Two-way sync removes busy Google Calendar times from availability.
Paid version Pro
Outlook & iCal sync
Sync with Outlook or Apple / iCal calendars.
Employees can connect Outlook and Apple calendars on Pro and Elite.
Paid version Pro
Zoom & Google Meet links
Create online meeting links automatically.
Zoom, Google Meet and Microsoft Teams links are created on Pro and Elite.
Paid version Pro
Zapier & webhooks
Send bookings to other tools.
Webhooks for booking events (usable with Zapier or Make) from the Standard plan.
Paid version Standard
Staff dashboard
Staff log in to manage their own schedule and bookings.
Employee panel lets staff manage their own schedule and bookings; premium-only.
Paid version Pro
Reports & analytics
Bookings, revenue and staff performance reports.
Lite dashboard tracks revenue, load, approved and pending appointments.
Included
Pricing
Free
$0On WordPress.org
Starter
$49per year1 site
Price as currently listed (promotional); the regular renewal price is not shown on the pricing page.
Standard
$89per year1 site
Price as currently listed (promotional); adds PayPal, Stripe and WooCommerce payments. Lifetime option around $299.
Pro
$199per year5 sites
First year $149 during current promotion. Lifetime licence listed at $439 (promo $349).
Elite
$432per yearUnlimited
First year $259 during current promotion. Lifetime licence listed at $1,189 (promo $709).
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Amelia?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
90K+
Active installations reported by WordPress.org.
Vendor claim
90K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~29K
Our estimate, see method below.
How we estimated this: The vendor figure (90K+) is within WordPress.org's rounding of the free installs, so it says nothing about paid sites. About 95K free installs x 30% (the usual share of free sites that also run the paid version when many key features are paid, and store owners upgrade more often) gives 29K. Likely range: 15K to 58K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
20,132 downloads last week, 1.7M all time
Rating breakdown
| Version | 2.4.14 |
|---|---|
| Last updated | 27 Oct 2026 (7 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.5+, PHP 7.4+ |
| Support threads (2 months) | 6 of 7 resolved |
| On WordPress.org since | 11 Dec 2018 |
Company & policy
| Refund policy | 15-day money-back (source, 6 Oct 2026) |
|---|
Amelia compared
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FAQ
Is Amelia free?
Yes. Amelia has a free version on WordPress.org. Paid plans start at $49/yr.
How many sites use Amelia?
WordPress.org reports 90K+ active installations of the free version. The vendor claims 90K+ sites in total. We estimate around 29K sites run the paid version.
Does Amelia have front-end booking calendar?
Yes: included. Step-by-step or catalog booking forms show live availability and prevent double bookings.
Does Amelia have multiple staff & services?
Yes: partial. Lite has services and categories but limits employees; unlimited staff needs a paid licence.
Does Amelia have online payments?
Yes: included. Lite takes Square payments; PayPal, Stripe, Mollie and Razorpay need Standard or higher.
Does Amelia have customer portal?
Yes: paid version (Pro). Customer panel lets clients cancel and optionally reschedule; premium-only, not in Lite.
Does Amelia have email notifications & reminders?
Yes: partial. Lite customises confirmation emails; scheduled reminders and follow-ups are premium.
Does Amelia have google calendar sync?
Yes: paid version (Pro). Two-way sync removes busy Google Calendar times from availability.
What does Amelia Lite include for free?
Lite covers services, events, a backend calendar and dashboard, email and SMS confirmations, time-zone aware slots and Square payments. Employees are limited, and features like custom fields, coupons and calendar sync need a paid licence.
Which Amelia plan do I need for Google Calendar and Zoom?
Two-way Google, Outlook and Apple calendar sync and the Zoom, Google Meet and Microsoft Teams integrations sit in the Pro and Elite tiers, not in Starter or Standard.
Does Amelia work with WooCommerce?
Yes. The WooCommerce payment integration is available from the Standard licence upward, letting bookings go through the WooCommerce cart and its gateways.
How do SMS notifications work?
SMS is sent through Amelia's own SMS platform. You top up a balance and pay per message segment, priced by destination country, separately from your licence.
Is there a refund period?
Amelia offers a 15-day money-back guarantee, and the plugin keeps working if you cancel, though updates and support stop.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.