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Woo Subscriptions

Woo's official premium extension for selling recurring products, memberships and subscription boxes, with renewals, switching, retries and gifting.

WooCommerce Subscriptions Verified 14 Oct 2026
Est. active installs~150KLikely 100K–200K
Vendor claims100K+Vendor's own figure
Price from$279/yrPremium

Overview

Woo Subscriptions (formerly WooCommerce Subscriptions) is the official recurring-payments extension sold on the WooCommerce Marketplace. It was built by Prospress, which Automattic acquired in 2019, and it is now maintained by the Woo team. There is no free version: you buy an annual licence and get updates and Woo support for one site.

The extension adds simple and variable subscription product types. Each product can have its own billing period and interval, an optional length, a free trial and a sign-up fee. Renewals are created as normal WooCommerce orders, scheduled through Action Scheduler, and charged automatically by any gateway that supports tokenised payments, including WooPayments, Stripe and PayPal. If a gateway cannot charge automatically, customers receive an invoice and pay each renewal manually.

What stands out

  • Ecosystem support: because it is the reference implementation, most WooCommerce gateways, membership, affiliate and loyalty plugins integrate with it first.
  • Switching and proration: customers can upgrade, downgrade or cross-grade between variations or grouped products, with configurable proration of recurring amounts, sign-up fees and length.
  • Failed-payment recovery: a built-in retry system re-attempts declined renewals on a schedule and sends related emails.
  • Recent additions: native gifting (September 2025), the former All Products for Subscriptions extension merged into core in version 9.0 so existing products can be offered on subscription, and a Health Check tool that flags subscriptions that are not renewing correctly.

Limitations

Customers can suspend and reactivate, but there is no native skip-next-renewal button or cancellation survey with retention offers; those need AutomateWoo, another extension or custom code. Reporting covers subscription and renewal totals but is basic compared with dedicated SaaS analytics tools. The bulk CSV importer for migrations is a free but unsupported beta tool hosted on GitHub. At $279 per year for a single site it is also the most expensive option in this group.

Pick Woo Subscriptions if you want the safest long-term choice with the widest gateway and plugin compatibility and you are comfortable paying a premium for it.

Best for: Established WooCommerce stores that want the reference subscription extension with the widest gateway and third-party support.

Woo Subscriptions is the default choice for serious recurring revenue on WooCommerce because nearly every gateway and add-on is built to work with it. It is pricier than the alternatives and still lacks skip and retention tools, but its renewal reliability and switching logic are hard to beat.

Pros

  • Official Woo extension with the broadest gateway and plugin integration
  • Plan switching between variations with configurable proration
  • Built-in failed-payment retry rules and renewal emails
  • Native gifting and subscribe-and-save for existing products since 9.x
  • Declared compatible with HPOS and Cart/Checkout blocks
  • Health Check tool spots subscriptions that stopped renewing

Cons

  • No free version; $279/yr for a single site
  • No native skip-next-renewal or cancellation survey
  • Subscription reporting is fairly basic
  • Bulk migration relies on an unsupported beta CSV importer

Key features

What Woo Subscriptions highlights on its own website, split by version.

Included features From $279/yr

  • Simple and variable subscription products
  • Free trials and sign-up fees
  • Renewal date synchronisation
  • Automatic renewals via 25+ gateways
  • Manual renewal payments supported
  • Failed-payment retry system
  • Upgrade, downgrade and switch with proration
  • Customer suspend, reactivate and cancel
  • Early renewal option
  • Subscription gifting built in
  • Subscribe-and-save on existing products
  • Recurring and sign-up fee coupons
  • Subscriptions Health Check tool
  • HPOS and checkout blocks compatible

Feature checklist

22 of 24 features we track in WooCommerce Subscriptions, feature score 95/100

Billing options 7/7

Recurring billing Key

Sell products that renew automatically on a schedule.

Adds simple and variable subscription product types with automatic renewal orders.

SourceChecked 5 Oct 2026
Included

Flexible billing intervals

Daily, weekly, monthly, yearly or custom intervals and lengths.

Daily, weekly, monthly or yearly periods with custom intervals and optional subscription length.

SourceChecked 5 Oct 2026
Included

Free trials

Trial periods before the first payment.

Free trial period configurable per subscription product.

SourceChecked 5 Oct 2026
Included

Sign-up fees

One-off fee charged at the start of a subscription.

One-off sign-up fee can be added per product.

SourceChecked 5 Oct 2026
Included

Synchronised renewals

Renew all subscriptions on a fixed day (e.g. the 1st).

Billing date alignment can renew subscriptions on a fixed day.

SourceChecked 5 Oct 2026
Included

Subscribe & save option Key

Let shoppers choose one-time or subscription on the same product, with a discount.

One-time or subscribe options on existing products, merged from All Products for Subscriptions in 9.0.

SourceChecked 5 Oct 2026
Included

Variable subscriptions

Subscription options per product variation.

Variable subscription product type offers multiple plans per product.

SourceChecked 5 Oct 2026
Included
Payments & renewals 5/5

Automatic renewal payments Key

Charges saved cards automatically (e.g. via Stripe).

Automatic card renewals via WooPayments, Stripe and other supported gateways.

SourceChecked 5 Oct 2026
Included

PayPal renewals

Automatic renewals through PayPal.

PayPal is among supported gateways for automatic renewals.

SourceChecked 5 Oct 2026
Included

Manual renewals

Customers pay each renewal invoice manually.

Manual renewal payments are supported, and subscriptions can be switched to manual.

SourceChecked 5 Oct 2026
Included

Failed payment retries

Automatic retry schedule for failed renewals.

Failed Recurring Payment Retry System re-attempts declined renewals on a schedule.

SourceChecked 5 Oct 2026
Included

Renewal & dunning emails

Reminders, failed-payment and expiry emails.

Built-in emails for renewals, failed payments, on-hold and expiry events.

SourceChecked 5 Oct 2026
Included
Customer self-service 4/6

Subscription management in My Account Key

Customers view and manage subscriptions in their account.

My Account area lets customers view, manage and renew their subscriptions.

SourceChecked 5 Oct 2026
Included

Pause & resume

Customers can pause and resume subscriptions.

Customers can suspend and reactivate subscriptions when the store allows it.

SourceChecked 5 Oct 2026
Included

Skip a renewal

Customers can skip the next shipment or renewal.

Docs confirm no native customer skip; workarounds use AutomateWoo or settings.

SourceChecked 5 Oct 2026
Not included

Upgrades, downgrades & proration

Switch plan or variation with prorated charges.

Upgrade, downgrade or cross-grade between plans with configurable proration.

SourceChecked 5 Oct 2026
Included

Change payment method / address

Customers update card or shipping details themselves.

Customers can change the payment method and addresses on their subscription.

SourceChecked 5 Oct 2026
Included

Cancellation flow & retention

Cancellation reasons or retention offers before cancelling.

Customers can cancel from My Account; no built-in reasons or retention offers.

SourceChecked 5 Oct 2026
Not included
Admin & compatibility 6/6

Admin create & edit subscriptions

Create or modify subscriptions manually in admin.

Admins can add, edit and change dates, items and totals of subscriptions.

SourceChecked 5 Oct 2026
Included

Subscription reports

MRR, churn, renewals and subscriber reports.

Recurring revenue and subscription reports are included.

SourceChecked 5 Oct 2026
Included

Gifting

Buy a subscription as a gift for someone else.

Native gifting added September 2025; recipients get their own subscription.

SourceChecked 5 Oct 2026
Included

Import / migration

Import subscriptions from another plugin or platform.

Free beta CSV importer on GitHub from Woo; unsupported by Woo support.

SourceChecked 5 Oct 2026
Via add-on

HPOS compatible

Declared compatible with WooCommerce High-Performance Order Storage.

Marketplace listing declares HPOS compatibility.

SourceChecked 5 Oct 2026
Included

Block checkout compatible

Works with the WooCommerce Cart and Checkout blocks.

Marketplace listing declares Cart and Checkout blocks compatibility.

SourceChecked 5 Oct 2026
Included

Pricing

1-year licence

$279per year

1 site

Includes updates and Woo support; a 2-year term is offered at $446.40 (about 20% saving).

Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.

How many sites use Woo Subscriptions?

Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.

Free version (WordPress.org) —

No free version on WordPress.org.

Vendor claim 100K+

Sites/users claimed on the vendor's website. source

Estimated active installs ~150K

Our estimate, see method below.

How we estimated this: A measured count shows 100K+ active installs of the paid product. That figure is rounded down, so we use the middle of its range (150K). Likely range: 100K to 200K. Estimates are rough and based on public figures as of 14 Oct 2026.

Company & policy

Refund policy30-day money-back (source, 5 Oct 2026)

Woo Subscriptions compared

Alternatives to Woo Subscriptions

All alternatives →

Subscriptions for WooCommerce (WP Swings)

10K+ ★ 4.5 $129/yr

Freemium WooCommerce subscription plugin by WP Swings with free trials, sign-up fees and Stripe renewals free, plus switching, gifting and retries in…

93

SUMO Subscriptions

$49

Low-cost CodeCanyon subscription plugin for WooCommerce by Fantastic Plugins with built-in Stripe and PayPal renewals, sync, switching and order subscriptions.

89

WPSubscription

1K+ ★ 4.9 $89/yr

Freemium WooCommerce subscription plugin with Stripe and PayPal renewals in the free version, plus installments and churn tools in Pro.

84

Sublium Subscriptions

700+ ★ 5.0 $199/yr

FunnelKit's 2026 WooCommerce subscription plugin: recurring, subscribe-and-save and installment plans, with retention and analytics in paid plans.

82

YITH WooCommerce Subscription

6K+ ★ 3.0 €199.99/yr

Freemium WooCommerce subscription plugin from YITH with PayPal renewals free and trials, pauses, subscription boxes and delivery schedules in premium.

82

Autoship Cloud

100+ ★ 4.6 $99/mo

Cloud-hosted subscribe-and-save and scheduled-order service for WooCommerce, run by QPilot, for stores selling replenishable physical products.

80

FAQ

Is Woo Subscriptions free?

No. Woo Subscriptions is a premium plugin. Paid plans start at $279/yr.

How many sites use Woo Subscriptions?

The vendor claims 100K+ sites in total. We estimate around 150K active installs.

Does Woo Subscriptions have recurring billing?

Yes: included. Adds simple and variable subscription product types with automatic renewal orders.

Does Woo Subscriptions have subscribe & save option?

Yes: included. One-time or subscribe options on existing products, merged from All Products for Subscriptions in 9.0.

Does Woo Subscriptions have automatic renewal payments?

Yes: included. Automatic card renewals via WooPayments, Stripe and other supported gateways.

Does Woo Subscriptions have subscription management in my account?

Yes: included. My Account area lets customers view, manage and renew their subscriptions.

Is there a free version of Woo Subscriptions?

No. It is sold only on the WooCommerce Marketplace at $279 per year for one site, with a 30-day refund window.

Does it still need the All Products for Subscriptions extension?

No. Since version 9.0 the subscribe-and-save functionality from All Products for Subscriptions is part of the core extension.

Can customers skip a renewal?

Not natively. Customers can suspend and reactivate if you allow it; skipping requires AutomateWoo or custom development.

How do I migrate subscribers from another platform?

Small numbers can be added manually in admin. For bulk moves Woo provides a free beta CSV importer on GitHub, but it is not covered by Woo support.

Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.