Coupon Affiliates
WooCommerce-only affiliate plugin that ties each affiliate to a coupon code, with referral links, a front-end dashboard and a PRO tier for…
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Affiliates by itthinx
Free affiliate program plugin by itthinx with paid Pro and Enterprise editions adding WooCommerce sync, banners, rates and multi-tier.
Free installs2K+WordPress.org, active
Est. Pro installs~750Likely 380–1.5K
Rating4.5/5137 reviews
Price from$69/yrFreemium
Last updated9 Oct 2026Version 7.1.0
Overview
Affiliates by itthinx is one of the older affiliate program plugins for WordPress. It comes in three editions: the free Affiliates plugin on WordPress.org, and the paid Affiliates Pro and Affiliates Enterprise editions sold on itthinx.com. A range of small extensions adds specific capabilities on top.
Free edition
The free plugin handles unlimited affiliates, automated registration with optional approval, and an affiliate area built from blocks or shortcodes showing stats, earnings and links. Visits are logged with source, landing page and user agent, and referrals can be recorded automatically through integrations or added manually. Free “light” integrations connect WooCommerce, Contact Form 7, Ninja Forms, Formidable and Events Manager, applying a single global commission rate.
Pro and Enterprise
- Pro adds banner management, advanced notifications, fixed/percentage/formula rates per affiliate, product or category, mass payment file export, and an advanced WooCommerce integration that syncs referral status with order status and supports recurring referrals on WooCommerce Subscriptions and coupon assignment.
- Enterprise adds multi-tier (MLM) referrals with unlimited tiers, affiliate campaigns, and pixel tracking.
Paid extensions include Affiliates Coupons (auto-generated coupons per affiliate), Affiliates Permanent (lifetime customer assignment), Affiliates by Username (usernames in links) and Affiliates Products (per-product partner commissions).
Limitations
Functionality is spread across editions and add-ons, which makes total cost harder to judge and setup more involved. The admin UI is functional rather than modern, payouts are file-based rather than sent automatically, and there is no Easy Digital Downloads integration or built-in fraud scoring. Documentation is thorough but dense.
Choose it if you want a flexible, developer-friendly affiliate system with a capable free tier and the option of multi-tier commissions, and are comfortable assembling the extensions you need.
Best for: Technically comfortable store owners who want a flexible affiliate system, including multi-tier programs, at a modest licence cost.
Affiliates by itthinx is a mature, flexible option whose free edition is genuinely usable and whose Enterprise tier is one of the cheaper ways to run multi-tier programs. The trade-off is fragmentation: WooCommerce coupons, lifetime links and vanity links each need separate extensions, and the UI shows its age.
Pros
- Capable free edition with unlimited affiliates and visit logging
- Unlimited-tier MLM commissions in Enterprise
- Formula, per-affiliate and per-product rates in Pro
- WooCommerce order-status sync and Subscriptions renewals in Pro
- Inexpensive Pro licence compared with many rivals
- Developer API plus pixel tracking and campaigns
Cons
- Features split across editions and $29–$49 add-ons
- Coupon auto-generation, lifetime and username links all cost extra
- Dated, utilitarian admin interface
- File-based PayPal payouts only
- No Easy Digital Downloads integration
Key features
What Affiliates by itthinx highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Unlimited affiliate accounts
- Automated registration with optional approval
- Affiliate dashboard blocks and shortcodes
- Visit logging with source and landing page
- Real-time referral recording
- Manual referral entry
- Per-day and per-affiliate reports
- Free WooCommerce Light integration
- Form plugin integrations
- Robot visit exclusion
- Developer API for custom integrations
- Role-based permissions
Pro / paid adds From $69/yr
- Banner management
- Formula, per-affiliate and per-product rates
- WooCommerce order-status sync
- Recurring referrals for Subscriptions
- Coupon assignment to affiliates
- Advanced email notifications
- PayPal mass payment file export
- Affiliate and referral exports
- Multi-tier MLM referrals (Enterprise)
- Affiliate campaigns (Enterprise)
- Pixel tracking (Enterprise)
- Auto-coupon and lifetime add-ons
Feature checklist
20 of 26 features we track in Affiliate Programs, feature score 79/100
Tracking 5/6
Referral link tracking Key
Tracks visits and sales from affiliate links.
Affiliate links can point to any page; generated in the affiliate dashboard.
Included
Coupon code tracking Key
Credits affiliates when their coupon is used.
Coupon codes can be assigned to affiliates to credit sales.
Paid version Pro
Affiliate landing pages
Dedicated pages that credit an affiliate.
Links can target any page, but there are no affiliate-specific landing pages.
Not included
Fraud protection
Flags self-referrals and suspicious activity.
Robot exclusion list and cleaner plus free reCAPTCHA add-on; no fraud scoring.
Partial
Visit and click tracking
Records visits from referral links, not just sales.
Records visits with source, landing page and user agent per affiliate.
Included
Custom referral links
Affiliates can use vanity slugs or custom links.
Paid Affiliates by Username add-on ($29) puts usernames in links.
Via add-on
Commissions 6/7
Per-affiliate rates
Different commission rates per affiliate.
Global rate in free integrations; per-affiliate and formula rates in Pro.
Included
Per-product rates
Different rates per product or category.
Rates can be set per product or by product category terms.
Paid version Pro
Tiered commissions
Rates that rise with performance.
Not verified
Recurring commissions
Commission on subscription renewals.
Recurring referrals on WooCommerce Subscriptions renewals.
Paid version Pro
Multi-level commissions
Commission on referred affiliates' sales.
Unlimited-tier multi-level referrals.
Paid version Enterprise
Lifetime commissions
Credit an affiliate for every future order from a referred customer.
Paid Affiliates Permanent add-on ($29) ties customers to an affiliate.
Via add-on
Performance bonuses
One-off bonuses for hitting sales or referral targets.
Bonuses only by adding manual referrals in the admin.
Partial
Payouts 2/4
PayPal payouts
Pay affiliates through PayPal.
Exports a PayPal mass payment file; no direct API payouts.
Paid version Pro
Stripe payouts
Pay affiliates through Stripe.
Stripe payouts are not offered; mass payment export is PayPal-format.
Not included
Store credit payouts
Pay commission as store credit.
Not verified
Bulk payouts
Pay many affiliates in one action or export.
Mass payment file and referral/total exports for batch payouts.
Paid version Pro
Affiliate tools 6/6
Affiliate dashboard Key
Front-end area with stats, links and payouts.
Affiliate dashboard with login, stats, earnings and profile as blocks/shortcodes.
Included
Registration form
Affiliate sign-up and approval flow.
Built-in affiliate registration with optional manual approval.
Included
Creatives / banners
Share banners and assets with affiliates.
Banner management is a Pro/Enterprise feature.
Paid version Pro
Email notifications
Emails for sign-ups, referrals and payouts.
Basic status notifications free; advanced customisable emails in Pro.
Included
Reports & analytics
Program-wide performance reports.
Per-day and per-affiliate visits, referrals and traffic sources.
Included
Import from other plugins
Migrate affiliates and referrals from another affiliate plugin.
Free Affiliates Import add-on bulk-imports accounts; no plugin migrators.
Partial
Compatibility 1/3
WooCommerce
Works with WooCommerce stores.
Free WooCommerce Light add-on; advanced integration built into Pro/Enterprise.
Via add-on
Easy Digital Downloads
Works with EDD.
Easy Digital Downloads is not among the listed integrations.
Not included
Multi-currency
Handles stores selling in several currencies.
Not verified
WooCommerce Affiliate Plugins extras
Category-specific features. Across all WooCommerce Affiliate Plugins features: 25 of 33 features, feature score 77/100
WooCommerce 5/7
Auto-generated affiliate coupons Key
Creates a WooCommerce coupon for each affiliate automatically.
Paid Affiliates Coupons add-on ($29, needs Pro/Enterprise) auto-creates coupons.
Via add-on
WooCommerce Subscriptions
Tracks commissions on WooCommerce Subscriptions renewals.
Renewals credited to the original affiliate via WooCommerce Subscriptions.
Paid version Pro
Refund and cancellation handling
Reverses or adjusts commission when an order is refunded or cancelled.
Referral status auto-syncs with order status, incl. refunds and cancellations.
Paid version Pro
Affiliate area in My Account
Shows the affiliate dashboard inside WooCommerce My Account.
Dashboard is a separate Affiliate Area page, not a My Account tab.
Not included
Assign orders manually
Link an existing order to an affiliate from the admin.
Referrals can be added manually in the admin rather than from the order.
Partial
HPOS compatible
Declared compatible with WooCommerce High-Performance Order Storage.
WooCommerce Light integration declared HPOS-compatible since 2.0.0.
Included
Block checkout compatible
Works with the WooCommerce Cart and Checkout blocks.
Not verified
Pricing
Free
$0On WordPress.org
Affiliates (free)
FreelifetimeUnlimited
Free on WordPress.org.
Affiliates Pro – Single Site
$69per year1 site
Includes 1 year of downloads, updates and support; renewal needed for updates.
Affiliates Pro – 5 Sites
$119per year5 sites
1 year of updates and support.
Affiliates Pro – 25 Sites
$229per year25 sites
1 year of updates and support.
Affiliates Enterprise – Single Site
$149per year1 site
Adds multi-tier, campaigns and pixel tracking; 1 year updates/support.
Affiliates Enterprise – 5 Sites
$229per year5 sites
1 year of updates and support.
Affiliates Enterprise – 25 Sites
$399per year25 sites
1 year of updates and support.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Affiliates by itthinx?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
2K+
Active installations reported by WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated Pro / paid installs
~750
Our estimate, see method below.
How we estimated this: About 2.5K free installs x 30% (the usual share of free sites that also run the paid version when many key features are paid, and store owners upgrade more often) gives 750. Likely range: 380 to 1.5K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
449 downloads last week, 442.2K all time
Rating breakdown
| Version | 7.1.0 |
|---|---|
| Last updated | 9 Oct 2026 (25 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.5+, PHP 7.4+ |
| Support threads (2 months) | 0 of 0 resolved |
| On WordPress.org since | 7 Jun 2011 |
Company & policy
| Refund policy | 30-day refund (source, 5 Oct 2026) Refunds within 30 days of purchase for eligible reasons such as product unsuitability. |
|---|
Affiliates by itthinx compared
Affiliates by itthinx/Ultimate Affiliate Pro
Affiliate For WooCommerce/Affiliates by itthinx
Affiliates by itthinx/Solid Affiliate
AffiliatePress/Affiliates by itthinx
Affiliates Manager/Affiliates by itthinx
Easy Affiliate/Affiliates by itthinxCoupon Affiliates/Affiliates by itthinx
AffiliateWP/Affiliates by itthinx
Affiliates by itthinx/SliceWP
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FAQ
Is Affiliates by itthinx free?
Yes. Affiliates by itthinx has a free version on WordPress.org. Paid plans start at $69/yr.
How many sites use Affiliates by itthinx?
WordPress.org reports 2K+ active installations of the free version. We estimate around 750 sites run the paid version.
Does Affiliates by itthinx have referral link tracking?
Yes: included. Affiliate links can point to any page; generated in the affiliate dashboard.
Does Affiliates by itthinx have coupon code tracking?
Yes: paid version (Pro). Coupon codes can be assigned to affiliates to credit sales.
Does Affiliates by itthinx have affiliate dashboard?
Yes: included. Affiliate dashboard with login, stats, earnings and profile as blocks/shortcodes.
Does Affiliates by itthinx have auto-generated affiliate coupons?
Yes: via add-on. Paid Affiliates Coupons add-on ($29, needs Pro/Enterprise) auto-creates coupons.
What is the difference between Affiliates, Pro and Enterprise?
The free plugin covers affiliates, tracking, the dashboard and light integrations. Pro adds banners, advanced rates, mass payment files and the advanced WooCommerce integration. Enterprise adds multi-tier referrals, campaigns and pixel tracking.
Can it generate a coupon for each affiliate?
Yes, with the paid Affiliates Coupons extension ($29), which requires Pro or Enterprise. Pro itself lets you assign existing coupons to affiliates.
Does it handle WooCommerce refunds?
The Pro and Enterprise WooCommerce integration syncs referral status with order status, so refunded or cancelled orders adjust the referral. The free Light integration records referrals but does not sync status.
Do I need to renew the licence?
Purchases include one year of downloads, updates and support. The plugin keeps working afterwards, but renewal is needed for updates and support.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.