Affiliates by itthinx vs Ultimate Affiliate Pro
Updated 5 Oct 2026. 33 features compared side by side.
Free affiliate program plugin by itthinx with paid Pro and Enterprise editions adding WooCommerce sync, banners, rates and multi-tier.
Premium all-in-one affiliate plugin by WPIndeed with MLM, ranks, wallet, PayPal/Stripe payouts and integrations for WooCommerce, EDD and memberships.
Choose Affiliates by itthinx if…
- You want to start with a free version
Choose Ultimate Affiliate Pro if…
- You need affiliate landing pages and Stripe payouts
- You also want easy digital downloads and affiliate area in my account
- You want the more complete feature set (100/100 vs 79/100)
- You prefer the more widely used option
Ultimate Affiliate Pro has 4 that Affiliates by itthinx lacks, including Affiliate landing pages, Stripe payouts and Easy Digital Downloads. Both include 24 of the 33 features we track. 5 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Affiliates by itthinx Ultimate Affiliate ProAffiliate Programs: Tracking5/66/6
Affiliate links can point to any page; generated in the affiliate dashboard.
Unique referral links with friendly-link option.
Coupon codes can be assigned to affiliates to credit sales.
Static Coupons add-on ties coupon codes to affiliates.
Links can target any page, but there are no affiliate-specific landing pages.
Affiliate Landing Pages add-on included.
Robot exclusion list and cleaner plus free reCAPTCHA add-on; no fraud scoring.
Fraud Protection Pro add-on limits repeat visits/purchases from one IP.
Records visits with source, landing page and user agent per affiliate.
Click and visit tracking with reports.
Paid Affiliates by Username add-on ($29) puts usernames in links.
Custom Affiliate Slug add-on included.
Affiliate Programs: Commissions6/77/7
Global rate in free integrations; per-affiliate and formula rates in Pro.
Rates by affiliate, rank and globally.
Rates can be set per product or by product category terms.
Per-product and per-category commission rates.
Ranks raise affiliate rates as performance grows.
Recurring referrals on WooCommerce Subscriptions renewals.
Recurring Referrals add-on for subscription sales.
Unlimited-tier multi-level referrals.
Included MLM add-on with uni-level, binary and matrix plans.
Paid Affiliates Permanent add-on ($29) ties customers to an affiliate.
Lifetime Commissions add-on included.
Bonuses only by adding manual referrals in the admin.
Bonus on Ranks rewards affiliates reaching ranks.
Affiliate Programs: Payouts2/44/4
Exports a PayPal mass payment file; no direct API payouts.
PayPal payouts including mass payments.
Stripe payouts are not offered; mass payment export is PayPal-format.
Stripe Payout add-on included.
Wallet add-on converts earnings into store credit.
Mass payment file and referral/total exports for batch payouts.
One-click mass PayPal payouts.
Affiliate Programs: Affiliate tools6/66/6
Affiliate dashboard with login, stats, earnings and profile as blocks/shortcodes.
Front-end affiliate account page with stats and custom tabs.
Built-in affiliate registration with optional manual approval.
Affiliate registration with email verification options.
Banner management is a Pro/Enterprise feature.
Unlimited banners and creatives.
Basic status notifications free; advanced customisable emails in Pro.
Referral notifications for affiliates and admins plus periodic reports.
Per-day and per-affiliate visits, referrals and traffic sources.
Real-time reports and trend charts.
Free Affiliates Import add-on bulk-imports accounts; no plugin migrators.
Migration add-ons for AffiliateWP, Affiliates Pro and WP Affiliate.
Affiliate Programs: Compatibility1/33/3
Free WooCommerce Light add-on; advanced integration built into Pro/Enterprise.
Native WooCommerce integration.
Easy Digital Downloads is not among the listed integrations.
Easy Digital Downloads integration.
Custom currencies included; Exchange Rate conversion is a Pro add-on.
WooCommerce Affiliate Plugins: WooCommerce5/75/7
Paid Affiliates Coupons add-on ($29, needs Pro/Enterprise) auto-creates coupons.
Dynamic Coupons Pro add-on auto-generates WooCommerce coupons per affiliate.
Renewals credited to the original affiliate via WooCommerce Subscriptions.
WooCommerce Subscriptions Tracking is a Pro add-on.
Referral status auto-syncs with order status, incl. refunds and cancellations.
Changelog adds automatic commission rejection on refund (v8.6).
Dashboard is a separate Affiliate Area page, not a My Account tab.
Woo Account Page Integration add-on included.
Referrals can be added manually in the admin rather than from the order.
Manual Affiliate Order Assignment is a Pro add-on.
WooCommerce Light integration declared HPOS-compatible since 2.0.0.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Affiliates by itthinx Freemium
| Free | $0 |
|---|---|
| Affiliates (free) | Free lifetime, Unlimited |
| Affiliates Pro – Single Site | $69 per year, 1 site |
| Affiliates Pro – 5 Sites | $119 per year, 5 sites |
| Affiliates Pro – 25 Sites | $229 per year, 25 sites |
| Affiliates Enterprise – Single Site | $149 per year, 1 site |
| Affiliates Enterprise – 5 Sites | $229 per year, 5 sites |
| Affiliates Enterprise – 25 Sites | $399 per year, 25 sites |
Ultimate Affiliate Pro Premium
| Pro | $122 per year, 1 site |
|---|---|
| Full Package | $249 per year, 3 sites |
| Agency | $450 per year, 10 sites |
| CodeCanyon Regular License | $99 one-off, 1 site |
Downloads trend
Affiliates by itthinx
454 downloads last week
Ultimate Affiliate Pro
No WordPress.org download data (premium-only plugin).
Verdict
Ultimate Affiliate Pro scores higher on our feature checklist (100/100 against 79/100) and includes affiliate landing pages, Stripe payouts and easy digital downloads that Affiliates by itthinx does not. Only Affiliates by itthinx has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Affiliates by itthinx: not included. Ultimate Affiliate Pro: included. Affiliate Landing Pages add-on included.
Affiliates by itthinx: not included. Ultimate Affiliate Pro: included. Stripe Payout add-on included.
Affiliates by itthinx: not included. Ultimate Affiliate Pro: included. Easy Digital Downloads integration.
Affiliates by itthinx: not included. Ultimate Affiliate Pro: included. Woo Account Page Integration add-on included.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Affiliates by itthinx or Ultimate Affiliate Pro?
Ultimate Affiliate Pro scores higher on our feature checklist (100/100 against 79/100) and includes affiliate landing pages, Stripe payouts and easy digital downloads that Affiliates by itthinx does not. Only Affiliates by itthinx has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
Ultimate Affiliate Pro includes 26 of the 26 features we track, against 20 for Affiliates by itthinx. Feature count is only part of the picture; check which of the differences matter to you.
Is Affiliates by itthinx free?
Affiliates by itthinx has a free version on WordPress.org. Paid plans start at $69/yr.
Is Ultimate Affiliate Pro free?
Ultimate Affiliate Pro is premium only. Paid plans start at $99.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Affiliates by itthinx or Ultimate Affiliate Pro. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.