Affiliate For WooCommerce vs Affiliates by itthinx
Updated 5 Oct 2026. 33 features compared side by side.
Premium WooCommerce-only affiliate extension by StoreApps with commission plans, multi-tier and lifetime commissions, coupons, and PayPal/Stripe payouts.
Free affiliate program plugin by itthinx with paid Pro and Enterprise editions adding WooCommerce sync, banners, rates and multi-tier.
Choose Affiliate For WooCommerce if…
- You need affiliate landing pages and Stripe payouts
- You also want affiliate area in my account
- You want the more complete feature set (93/100 vs 77/100)
- You prefer the more widely used option
Choose Affiliates by itthinx if…
- You want to start with a free version
- You want the lower entry price ($69/yr vs $179/yr)
Affiliate For WooCommerce includes 3 features that Affiliates by itthinx lacks, including Affiliate landing pages, Stripe payouts and Affiliate area in My Account. Both include 24 of the 33 features we track. 5 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Affiliate For WooCommerce Affiliates by itthinxTracking6/65/6
Referral links with optional pretty-link format and direct-link tracking.
Affiliate links can point to any page; generated in the affiliate dashboard.
WooCommerce coupons can be assigned to affiliates and track referrals.
Coupon codes can be assigned to affiliates to credit sales.
Pages or products can be assigned as landing pages for specific affiliates.
Links can target any page, but there are no affiliate-specific landing pages.
Refund waiting period, self-referral toggle, manual approval and reCAPTCHA; no IP/conversion anomaly scoring.
Robot exclusion list and cleaner plus free reCAPTCHA add-on; no fraud scoring.
Tracks visitors per affiliate with conversion rate in reports.
Records visits with source, landing page and user agent per affiliate.
Admin can let affiliates personalise their identifier from My Account.
Paid Affiliates by Username add-on ($29) puts usernames in links.
Commissions6/76/7
Global, per-affiliate and tag-based rates via commission plans.
Global rate in free integrations; per-affiliate and formula rates in Pro.
Plans can target products, categories, attributes, tags and shipping class.
Rates can be set per product or by product category terms.
Performance-based plans keyed to revenue, order count or customers.
Commissions on subscription renewals with WooCommerce Subscriptions.
Recurring referrals on WooCommerce Subscriptions renewals.
Multi-tier commissions with unlimited levels.
Unlimited-tier multi-level referrals.
Customers can be linked to an affiliate for lifetime commissions.
Paid Affiliates Permanent add-on ($29) ties customers to an affiliate.
Bonuses only by adding manual referrals in the admin.
Payouts4/42/4
PayPal payouts manually or automatically.
Exports a PayPal mass payment file; no direct API payouts.
Stripe payouts manually or automatically.
Stripe payouts are not offered; mass payment export is PayPal-format.
Needs paid Smart Coupons plus the free Affiliate Store Credit Payouts integration plugin.
Pending Payouts dashboard and mass-payout CSV export.
Mass payment file and referral/total exports for batch payouts.
Affiliate tools6/66/6
Self-service affiliate dashboard inside WooCommerce My Account.
Affiliate dashboard with login, stats, earnings and profile as blocks/shortcodes.
Built-in affiliate registration form with reCAPTCHA; Elementor/CF7 options.
Built-in affiliate registration with optional manual approval.
Campaigns let you share banners, copy and HTML snippets.
Banner management is a Pro/Enterprise feature.
Notification emails to admin and affiliates plus monthly summaries.
Basic status notifications free; advanced customisable emails in Pro.
Dashboard of visitors, conversions, orders, revenue and commissions with CSV export.
Per-day and per-affiliate visits, referrals and traffic sources.
Imports from AffiliateWP and Ultimate Affiliate Pro.
Free Affiliates Import add-on bulk-imports accounts; no plugin migrators.
Compatibility2/31/3
Built exclusively for WooCommerce.
Free WooCommerce Light add-on; advanced integration built into Pro/Enterprise.
WooCommerce-only extension; no Easy Digital Downloads support.
Easy Digital Downloads is not among the listed integrations.
Supports multi-currency stores via Aelia and WPML.
WooCommerce7/75/7
No auto-generation on approval; affiliates can create their own codes if allowed, or admin bulk-assigns.
Paid Affiliates Coupons add-on ($29, needs Pro/Enterprise) auto-creates coupons.
Parent orders and renewals can earn commission.
Renewals credited to the original affiliate via WooCommerce Subscriptions.
Commission is revoked for refunded orders; refund period can delay eligibility.
Referral status auto-syncs with order status, incl. refunds and cancellations.
Affiliate area is a tab in WooCommerce My Account.
Dashboard is a separate Affiliate Area page, not a My Account tab.
Assign or unassign an affiliate from the order edit screen.
Referrals can be added manually in the admin rather than from the order.
Marked HPOS-compatible on WooCommerce.com.
WooCommerce Light integration declared HPOS-compatible since 2.0.0.
Marked compatible with Cart & Checkout blocks on WooCommerce.com.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Affiliate For WooCommerce Premium
| Single Site | $179 per year, 1 site |
|---|
Affiliates by itthinx Freemium
| Free | $0 |
|---|---|
| Affiliates (free) | Free lifetime, Unlimited |
| Affiliates Pro – Single Site | $69 per year, 1 site |
| Affiliates Pro – 5 Sites | $119 per year, 5 sites |
| Affiliates Pro – 25 Sites | $229 per year, 25 sites |
| Affiliates Enterprise – Single Site | $149 per year, 1 site |
| Affiliates Enterprise – 5 Sites | $229 per year, 5 sites |
| Affiliates Enterprise – 25 Sites | $399 per year, 25 sites |
Downloads trend
Affiliate For WooCommerce
No WordPress.org download data (premium-only plugin).
Affiliates by itthinx
454 downloads last week
Verdict
Affiliate For WooCommerce scores higher on our feature checklist (93/100 against 77/100) and includes affiliate landing pages, Stripe payouts and affiliate area in my account that Affiliates by itthinx does not. Only Affiliates by itthinx has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Affiliate For WooCommerce: included. Affiliates by itthinx: not included. Pages or products can be assigned as landing pages for specific affiliates.
Affiliate For WooCommerce: included. Affiliates by itthinx: not included. Stripe payouts manually or automatically.
Affiliate For WooCommerce: included. Affiliates by itthinx: not included. Affiliate area is a tab in WooCommerce My Account.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Affiliate For WooCommerce or Affiliates by itthinx?
Affiliate For WooCommerce scores higher on our feature checklist (93/100 against 77/100) and includes affiliate landing pages, Stripe payouts and affiliate area in my account that Affiliates by itthinx does not. Only Affiliates by itthinx has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
Affiliate For WooCommerce includes 31 of the 33 features we track, against 25 for Affiliates by itthinx. Feature count is only part of the picture; check which of the differences matter to you.
Is Affiliate For WooCommerce free?
Affiliate For WooCommerce is premium only. Paid plans start at $179/yr.
Is Affiliates by itthinx free?
Affiliates by itthinx has a free version on WordPress.org. Paid plans start at $69/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Affiliate For WooCommerce or Affiliates by itthinx. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.