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Imagify vs TinyPNG

Updated 6 Oct 2026. 25 features compared side by side.

Imagify

★★★★★★★★★★ 4.3 (1,657)

Cloud image optimizer from WP Media (WP Rocket) with Smart Compression and free WebP/AVIF, billed by monthly data quota.

Free installs900K+
From$59.88/yr
UpdatedSep 2026
Visit site Full profile
VS

TinyPNG

★★★★★★★★★★ 4.5 (181)

Official TinyPNG plugin that compresses JPEG, PNG and WebP uploads through the Tinify API and can convert them to WebP or AVIF.

Free installs100K+
From$0
UpdatedOct 2026
Visit site Full profile

Choose Imagify if…

  • You need lossy & lossless compression and PDF compression
  • You also want optimise other folders
  • You want the more complete feature set (69/100 vs 60/100)
  • You prefer the more widely used option

Choose TinyPNG if…

  • You need strip EXIF metadata and no small file-size cap
  • You weigh user ratings (4.5 vs 4.3 on WordPress.org)

Imagify includes 3 features that TinyPNG lacks, including Lossy & lossless compression, PDF compression and Optimise other folders; TinyPNG has 2 that Imagify lacks, including Strip EXIF metadata and No small file-size cap. Both include 13 of the 25 features we track. 1 feature is not yet verified for one or both plugins.

At a glance

Imagify
TinyPNG
69/100
Feature score
60/100
16 of 25
Features included
16 of 25
4.3/5
WordPress.org rating
4.5/5
900K+
Active installs
100K+
67%
Support threads resolved
n/a

Feature comparison

Click a screenshot to see both plugins side by side.

Feature
Imagify
TinyPNG
Compression6/75/7
Lossy & lossless compression KeyChoose between lossless and one or more lossy compression levels.
Imagify Included

Smart Compression by default with an optional lossless mode.

TinyPNG Not included

Single smart lossy engine; no selectable levels or lossless mode.

Bulk optimisation KeyOptimise every existing image in the media library.
Imagify Included

Bulk optimizes the media library in the background; uses quota.

TinyPNG Included

Media > Bulk TinyPNG optimises all unoptimised library images.

Optimise on uploadNew uploads are optimised automatically.
Imagify Included

Optional automatic optimization on upload.

TinyPNG Included

Compresses new images automatically on upload.

Keep & restore originals KeyBacks up originals so you can restore them.
Imagify Included

Backup option (on by default) allows restoring and re-optimizing.

TinyPNG Partial

Optional backup of originals since 3.8.0; restore button added in 3.8.1 on GitHub.

Resize large imagesScales down oversized uploads to a maximum size.
Imagify Included

Resizes oversized images to a max width of up to 2560px.

TinyPNG Included

Set a maximum width and/or height to shrink huge uploads.

Strip EXIF metadataRemoves camera and location metadata.
Imagify Not included

FAQ states EXIF data is not removed.

TinyPNG Included

Metadata is removed unless you choose to keep copyright, date or GPS data.

PDF compressionCompresses PDF files in the media library.
Imagify Included

Can optimize PDF files alongside JPG, PNG, GIF and WebP.

TinyPNG Not included

Supports JPEG, PNG, WebP, AVIF and APNG only; no PDF handling.

Next-gen formats3/43/4
WebP conversion KeyCreates WebP versions of images.
Imagify Included

WebP generation enabled by default on all plans.

TinyPNG Included

Converts images to WebP (uses an extra credit per size).

AVIF conversion KeyCreates AVIF versions of images.
Imagify Included

AVIF conversion included on all plans, including free.

TinyPNG Included

Converts images to AVIF (uses an extra credit per size).

Automatic next-gen deliveryServes WebP/AVIF to supporting browsers via picture tags, rewrites or CDN.
Imagify Included

Serves next-gen files via picture tags or .htaccess/web.config rewrite rules.

TinyPNG Included

Delivers converted formats via picture elements or Apache .htaccess rules.

PNG to JPG conversionConverts photos saved as PNG to smaller JPGs.
Imagify Not included

Only WebP and AVIF conversions are offered.

TinyPNG Not included

No PNG-to-JPG conversion option.

Delivery0/41/4
Image CDN KeyServes images from a CDN, often with on-the-fly optimisation.
Imagify Not included

No CDN of its own; a CDN URL setting supports external CDNs.

TinyPNG Not included

No CDN; files are optimised in place on your server.

Adaptive image sizesServes the right size for each screen or device.
Imagify Not included

No on-the-fly or per-device resizing.

TinyPNG Not included

Relies on WordPress srcset; no per-device resizing service.

Lazy loadingDefers off-screen images.
Imagify Not included

Not part of Imagify; WP Media provides lazy loading in WP Rocket.

TinyPNG Not included

No lazy loading feature.

CSS background imagesAlso optimises or converts images used in CSS backgrounds.
Imagify Not verified

Docs do not say whether CSS background images get next-gen versions.

TinyPNG Partial

Only covered when the Apache .htaccess delivery method is used.

Processing & limits2/53/5
Local processingOptimises on your own server with no external API.
Imagify Not included

Optimization is performed on Imagify's servers.

TinyPNG Not included

Requires the Tinify API; no on-server compression.

Cloud processingOptimisation runs on the vendor's servers, saving your server's CPU.
Imagify Included

Images are processed on Imagify's servers and returned to your site.

TinyPNG Included

Images are compressed on Tinify's servers and deleted within 48 hours.

Generous free tierFree version optimises unlimited images, or a large monthly quota.
Imagify Not included

Free plan is 20MB per month, about 200 images.

TinyPNG Not included

500 credits a month, roughly 100 images or ~50 with conversion.

No small file-size capNo restrictive per-image size limit in the free version.
Imagify Not included

Free plan caps uploads at 2MB per image; paid plans are unlimited.

TinyPNG Included

Per-file limit is 500 MB and 256 megapixels.

Thumbnail controlChoose which thumbnail sizes are optimised.
Imagify Included

Individual image sizes can be excluded from optimization.

TinyPNG Included

Choose which registered image sizes are compressed.

Extras & compatibility5/54/5
Optimise other foldersOptimise theme, plugin or custom folders outside the media library.
Imagify Included

Custom Folders optimizes theme, plugin or other server directories.

TinyPNG Not included

Works on media library attachments only.

WooCommerce & gallery pluginsOptimises WooCommerce product and gallery-plugin images.
Imagify Included

Handles WooCommerce product photos and is compatible with NextGEN Gallery.

TinyPNG Included

Listed as tested with WooCommerce; product images are library attachments.

Multisite supportWorks across a WordPress multisite network.
Imagify Included

FAQ states full multisite compatibility.

TinyPNG Included

Fully compatible with multisite; one API key across all sites.

WP-CLIRun bulk optimisation from the command line.
Imagify Included

WP-CLI commands for bulk optimize, restore and missing next-gen files.

TinyPNG Included

Registers a 'wp tiny' command to optimise attachments from the CLI.

Savings reportsShows space saved and optimisation statistics.
Imagify Included

Dashboard with quota usage and before/after savings statistics.

TinyPNG Included

Shows savings per image and overall library statistics.

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Pricing compared

Imagify Freemium

Free$0
StarterFree per month, Unlimited
Growth$59.88 per year, Unlimited
Infinite$119.88 per year, Unlimited

TinyPNG Freemium

Free$0
Free API usageFree per month, Unlimited
Pay per compression (501–10,000)$0.01 one-off, Unlimited
Pay per compression (10,001+)$0 one-off, Unlimited

Downloads trend

Imagify

39,938 downloads last week

TinyPNG

14,702 downloads last week

Verdict

Based on our feature data Checked 6 Oct 2026

Imagify scores higher on our feature checklist (69/100 against 60/100) and includes lossy & lossless compression, PDF compression and optimise other folders that TinyPNG does not. TinyPNG still has the edge on strip EXIF metadata and no small file-size cap. Check the features you rely on in the table below before deciding.

Biggest differences

Lossy & lossless compression

Imagify: included. TinyPNG: not included. Smart Compression by default with an optional lossless mode.

Strip EXIF metadata

Imagify: not included. TinyPNG: included. Metadata is removed unless you choose to keep copyright, date or GPS data.

PDF compression

Imagify: included. TinyPNG: not included. Can optimize PDF files alongside JPG, PNG, GIF and WebP.

No small file-size cap

Imagify: not included. TinyPNG: included. Per-file limit is 500 MB and 256 megapixels.

Optimise other folders

Imagify: included. TinyPNG: not included. Custom Folders optimizes theme, plugin or other server directories.

Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.

Which would you choose?

0 votes so far. Vote to see the results.

FAQ

Which is better, Imagify or TinyPNG?

Imagify scores higher on our feature checklist (69/100 against 60/100) and includes lossy & lossless compression, PDF compression and optimise other folders that TinyPNG does not. TinyPNG still has the edge on strip EXIF metadata and no small file-size cap. Check the features you rely on in the table below before deciding.

Which has more features?

They are level: both include 16 of the 25 image optimization features we track.

Is Imagify free?

Imagify has a free version on WordPress.org. Paid plans start at $59.88/yr.

Is TinyPNG free?

TinyPNG has a free version on WordPress.org. Paid plans start at $0.

Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Imagify or TinyPNG. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.