Imagify vs Optimole
Updated 6 Oct 2026. 25 features compared side by side.
Cloud image optimizer from WP Media (WP Rocket) with Smart Compression and free WebP/AVIF, billed by monthly data quota.
Cloud image optimisation service for WordPress that compresses, resizes and converts images on the fly and serves them from a CloudFront CDN.
Choose Imagify if…
- You need PDF compression and thumbnail control
- You prefer the more widely used option
Choose Optimole if…
- You need image CDN and adaptive image sizes
- You also want generous free tier and strip EXIF metadata
- You want the more complete feature set (77/100 vs 69/100)
- You weigh user ratings (4.7 vs 4.3 on WordPress.org)
Imagify includes 2 features that Optimole lacks, including PDF compression and Thumbnail control; Optimole has 5 that Imagify lacks, including Strip EXIF metadata, Image CDN and Adaptive image sizes. Both include 14 of the 25 features we track. 1 feature is not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Imagify OptimoleCompression6/76/7
Smart Compression by default with an optional lossless mode.
Auto (ML) plus High, Medium and Low quality presets; all lossy, no lossless mode.
Bulk optimizes the media library in the background; uses quota.
Existing library images are optimised in the cloud on delivery, with background bulk processing.
Optional automatic optimization on upload.
New uploads are served optimised automatically once the site is connected.
Backup option (on by default) allows restoring and re-optimizing.
Non-destructive: originals stay on your server; paid offload has one-click restore.
Resizes oversized images to a max width of up to 2560px.
Limit Image Sizes caps delivered width/height; stored originals are not resized.
FAQ states EXIF data is not removed.
Advanced setting strips EXIF/IPTC metadata from delivered images.
Can optimize PDF files alongside JPG, PNG, GIF and WebP.
Docs state PDFs can be hosted but are not compressed or optimised.
Next-gen formats3/43/4
WebP generation enabled by default on all plans.
Serves WebP automatically to browsers that support it.
AVIF conversion included on all plans, including free.
AVIF conversion included on the free plan.
Serves next-gen files via picture tags or .htaccess/web.config rewrite rules.
Format chosen per browser and delivered through the Optimole CDN URLs.
Only WebP and AVIF conversions are offered.
Auto format picks WebP/AVIF or the original format; no PNG-to-JPG conversion documented.
Delivery0/44/4
No CDN of its own; a CDN URL setting supports external CDNs.
Images delivered via AWS CloudFront from 450+ locations, free plan included.
No on-the-fly or per-device resizing.
Resizes each image to the visitor's exact display size and pixel density.
Not part of Imagify; WP Media provides lazy loading in WP Rocket.
Built-in jQuery-free lazy loading with placeholders and CLS protection.
Docs do not say whether CSS background images get next-gen versions.
CSS background image lazy loading and replacement can be enabled for selected elements.
Processing & limits2/52/5
Optimization is performed on Imagify's servers.
All optimisation happens in Optimole's cloud; nothing runs locally.
Images are processed on Imagify's servers and returned to your site.
Processing is done in Optimole's cloud, so hosting resources are not used.
Free plan is 20MB per month, about 200 images.
Unlimited images on the free plan, but only for up to 2,000 visits a month.
Free plan caps uploads at 2MB per image; paid plans are unlimited.
'Optimize large images' is listed as a paid-plan feature, implying a free-plan size cap.
Individual image sizes can be excluded from optimization.
Not applicable: sizes are generated on the fly, with no per-thumbnail selection.
Extras & compatibility5/55/5
Custom Folders optimizes theme, plugin or other server directories.
Rewrites image URLs found in page output (e.g. theme images); no folder scanner.
Handles WooCommerce product photos and is compatible with NextGEN Gallery.
WooCommerce product photos and galleries are optimised and served via CDN.
FAQ states full multisite compatibility.
Works on multisite per official support reply; each subsite is configured separately.
WP-CLI commands for bulk optimize, restore and missing next-gen files.
wp optimole commands connect the API key, change settings and clear cache.
Dashboard with quota usage and before/after savings statistics.
Dashboard overview shows visits used and optimisation results.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Imagify Freemium
| Free | $0 |
|---|---|
| Starter | Free per month, Unlimited |
| Growth | $59.88 per year, Unlimited |
| Infinite | $119.88 per year, Unlimited |
Optimole Freemium
| Free | $0 |
|---|---|
| Free | Free per month, Unlimited |
| Starter | £228.96 per year, Unlimited |
| Business | £468.96 per year, Unlimited |
| Flexible | £948.96 per year, Unlimited |
Downloads trend
Imagify
40,074 downloads last week
Optimole
23,824 downloads last week
Verdict
Optimole scores higher on our feature checklist (77/100 against 69/100) and includes image CDN, adaptive image sizes and generous free tier that Imagify does not. Imagify still has the edge on PDF compression and thumbnail control. Check the features you rely on in the table below before deciding.
Biggest differences
Imagify: not included. Optimole: included. Images delivered via AWS CloudFront from 450+ locations, free plan included.
Imagify: not included. Optimole: included. Resizes each image to the visitor's exact display size and pixel density.
Imagify: not included. Optimole: partial. Unlimited images on the free plan, but only for up to 2,000 visits a month.
Imagify: not included. Optimole: included. Advanced setting strips EXIF/IPTC metadata from delivered images.
Imagify: included. Optimole: not included. Can optimize PDF files alongside JPG, PNG, GIF and WebP.
Imagify: not included. Optimole: included. Built-in jQuery-free lazy loading with placeholders and CLS protection.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Imagify or Optimole?
Optimole scores higher on our feature checklist (77/100 against 69/100) and includes image CDN, adaptive image sizes and generous free tier that Imagify does not. Imagify still has the edge on PDF compression and thumbnail control. Check the features you rely on in the table below before deciding.
Which has more features?
Optimole includes 20 of the 25 features we track, against 16 for Imagify. Feature count is only part of the picture; check which of the differences matter to you.
Is Imagify free?
Imagify has a free version on WordPress.org. Paid plans start at $59.88/yr.
Is Optimole free?
Optimole has a free version on WordPress.org. Paid plans start at £228.96/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Imagify or Optimole. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.