Formidable Forms vs SureForms
Updated 5 Oct 2026. 36 features compared side by side.
Drag-and-drop WordPress form builder with a visual styler, calculators, quizzes and Views for turning entries into directories and listings.
Block-editor form builder from Brainstorm Force with AI form creation and free Stripe forms; paid plans add logic, multi-step and integrations.
Choose Formidable Forms if…
- You need Square payments and Salesforce
Choose SureForms if…
- You want the lower entry price ($69/yr vs $79/yr)
- You prefer the more widely used option
Formidable Forms includes 2 features that SureForms lacks, including Square payments and Salesforce. Both include 34 of the 36 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Formidable Forms SureFormsBuilding14/1414/14
Drag-and-drop builder in the free plugin.
Forms are assembled from native blocks in the block editor.
Multi-page forms with progress bars on all paid plans.
Multi-step forms with progress indicators in paid plans.
Show/hide logic is a paid feature from the Basic plan.
Show/hide fields and conditional notifications in paid plans.
Lite handles basic calculations; advanced math fields need a paid plan.
Calculator forms for quotes and formulas in paid plans.
File upload field is included in all paid plans, not Lite.
File upload field is a paid advanced field.
Repeater fields included from the Basic plan.
Repeater field is a paid advanced field.
30+ templates free; full library of 300+ on Business and above.
Starter templates and AI drafts available in the free plugin.
Drafts for logged-in users on all plans; logged-out drafts need Business.
Save and resume is listed among paid features.
One-question-at-a-time forms from the Business plan.
Conversational mode shows one question at a time, paid plans.
Digital signature add-on included in Business and Elite.
Signature field is a paid advanced field.
Scored and personality quizzes on Business and above.
Scored quizzes, graded assessments and personality tests in paid plans.
Surveys and polls with charts on Business and above.
Surveys with NPS fields and polls in paid plans.
Visual styler for colours, fonts and spacing is available in Lite.
Free visual styling controls; extra presets and builder styling are paid.
AI form generation with monthly credits from Business; more credits on Elite.
Prompt-to-form AI with no API key; free usage limited, higher on paid.
Payments4/43/4
Stripe in Lite with a 3% application fee; fee removed on Business+.
Free Stripe forms with a 2.9% SureForms fee; fee removed on paid plans.
PayPal Commerce works in Lite; 3% fee applies below Business.
PayPal payments are a paid feature.
Square payments are included in the free Lite plugin.
Square is not a supported gateway.
Subscriptions via Stripe, PayPal Commerce and Square, even in Lite (with fee).
Stripe subscriptions with intervals and billing cycles in free code (fee applies).
Entries & workflow7/77/7
All submissions saved to the database with CSV export.
Entries are stored and managed in the WordPress dashboard, free.
Email notifications and autoresponders in the free version.
Customisable email notifications in the free plugin.
Formidable API add-on with webhooks from the Business plan.
Webhooks to custom endpoints in paid plans.
User registration add-on from the Business plan.
Registration, login and password reset forms in paid plans.
Front-end post creation included on all paid plans.
Custom post creation from submissions in paid plans.
Form abandonment tracking captures unfinished entries on Business+.
Partial entry capture of abandoned forms in paid plans.
Forms to PDF add-on on Business and Elite.
PDF generation from submissions in paid plans.
Integrations5/54/5
Mailchimp add-on from the Plus plan.
Native Mailchimp integration in paid plans.
Zapier add-on from the Business plan.
Zapier connection in paid plans.
HubSpot integration is Elite-only.
Native HubSpot integration in paid plans.
Google Sheets add-on from the Business plan.
Native Google Sheets integration in paid plans.
Salesforce integration is Elite-only.
Salesforce is not in the native integrations list.
Spam & compliance4/44/4
reCAPTCHA v2 checkbox, invisible and v3 in Lite.
Google reCAPTCHA included free.
Cloudflare Turnstile supported in the free plugin.
Cloudflare Turnstile included free.
Invisible honeypot and JavaScript token checks built in.
Honeypot spam protection included free.
Consent fields, option to not store entries and IP tracking controls.
Free GDPR agreement field for consent.
Developer2/22/2
Hooks and filters free; REST API add-on needs Business.
Documented developer actions and filters (srfm_* hooks).
Gutenberg block for embedding forms.
Built natively on Gutenberg blocks.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Formidable Forms Freemium
| Free | $0 |
|---|---|
| Basic | $79 per year, 1 site |
| Plus | $199 per year, 3 sites |
| Business | $399 per year, 7 sites |
| Elite | $599 per year, Unlimited |
SureForms Freemium
| Free | $0 |
|---|---|
| Solo | $69 per year, 1 site |
| Team | $179 per year, 10 sites |
| Agency | $249 per year, 1000 sites |
Downloads trend
Formidable Forms
37,463 downloads last week
SureForms
136,236 downloads last week
Verdict
Formidable Forms and SureForms are closely matched on features (98/100 and 96/100). The differences are in the details: Formidable Forms adds Square payments and Salesforce. Paid plans start at $79/yr for Formidable Forms and $69/yr for SureForms. Check the features you rely on in the table below before deciding.
Biggest differences
Formidable Forms: included. SureForms: not included. Square payments are included in the free Lite plugin.
Formidable Forms: paid version (Elite). SureForms: not included. Salesforce integration is Elite-only.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Formidable Forms or SureForms?
Formidable Forms and SureForms are closely matched on features (98/100 and 96/100). The differences are in the details: Formidable Forms adds Square payments and Salesforce. Paid plans start at $79/yr for Formidable Forms and $69/yr for SureForms. Check the features you rely on in the table below before deciding.
Which has more features?
Formidable Forms includes 36 of the 36 features we track, against 34 for SureForms. Feature count is only part of the picture; check which of the differences matter to you.
Is Formidable Forms free?
Formidable Forms has a free version on WordPress.org. Paid plans start at $79/yr.
Is SureForms free?
SureForms has a free version on WordPress.org. Paid plans start at $69/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Formidable Forms or SureForms. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.