1
EWWW Image Optimizer Included
Free delivery via rewrite rules, JS WebP rewriting or picture tags; Easy IO automates it.
94feature score
WordPress Image Optimization Plugins with Automatic next-gen delivery
Serves WebP/AVIF to supporting browsers via picture tags, rewrites or CDN. 8 of the 8 plugins we track include it.
2
Smush Paid version Pro
Pro serves WebP/AVIF automatically via server config, direct serving or the CDN.
92feature score
3
ShortPixel Image Optimizer Included
Delivers WebP/AVIF via picture tags, .htaccess rules or the CDN.
90feature score
4
Optimole Included
Format chosen per browser and delivered through the Optimole CDN URLs.
77feature score
5
Converter for Media Included
Rewrites serve AVIF/WebP to supporting browsers, originals to others.
74feature score
6
Imagify Included
Serves next-gen files via picture tags or .htaccess/web.config rewrite rules.
69feature score
7
TinyPNG Included
Delivers converted formats via picture elements or Apache .htaccess rules.
60feature score
8
Image Optimizer by Elementor Partial
Media file itself is converted; no picture-tag or rewrite-based negotiation found.
59feature score