Smart Coupons vs Ultimate Gift Cards for WooCommerce
Updated 5 Oct 2026. 24 features compared side by side.
Premium WooCommerce extension by StoreApps for gift cards, store credit, cashback and advanced coupons, sold on WooCommerce.com and StoreApps.
Freemium gift card plugin by WP Swings with flexible pricing types, templates and a POS gifting portal; Pro adds PDFs, scheduling and physical cards.
Choose Smart Coupons if…
- You prefer the more widely used option
Choose Ultimate Gift Cards for WooCommerce if…
- You need POS support
- You want the more complete feature set (96/100 vs 92/100)
- You want to start with a free version
- You want the lower entry price ($89/yr vs $129/yr)
Ultimate Gift Cards for WooCommerce has 1 that Smart Coupons lacks, including POS support. Both include 23 of the 24 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Selling gift cards7/77/7
Sell gift cards and store credit as WooCommerce products.
Free plugin sells gift card products issued as WooCommerce coupon codes.
Gift cards of any amount, fixed denominations or a single fixed value.
Free 'user-defined' pricing type lets shoppers enter an amount, with a minimum.
Customers can upload an image; coupon styles are customisable but no design gallery.
Free includes four templates and custom templates; Pro adds 20+ and customer uploads.
Buyers send gift cards to another email with a personal message.
Cards emailed to the recipient's address with a message, or downloaded.
Gift card emails can be scheduled for a chosen date.
Pro lets buyers pick the date the card is sent.
Print coupons and gift cards from admin, My Account or the email link.
Pro generates PDF gift cards and supports QR/barcodes.
Printing is suggested for physical cards; no physical card stock or tracking.
Pro can enable shipping so physical cards can be sold.
Redeeming5/55/5
Gift card and credit codes apply in cart and checkout like coupons.
Cards are applied as coupon codes in cart or checkout.
Remaining store credit value stays on the code for later orders.
Remaining balance stays on the card; balance checker shows what is left.
Logged-in users see balance in My Account or via shortcode; no public code lookup.
Free balance-check shortcode and Gutenberg block.
Several store credits or gift cards can be applied to one order.
Cards are coupons, so several can be combined unless individual-use is enabled.
Expiry dates and times plus reminder emails for expiring credit.
Expiry set from purchase or scheduled delivery date.
Store credit & wallet6/66/6
Store credit assigned to customer emails, shown in My Account.
Via WP Swings' separate Wallet System for WooCommerce plugin (free core).
Quickly send store credit from admin to any email address.
Admin credit/debit of balances comes from the separate Wallet System plugin.
Issue store credit for a refund instead of returning money.
Refunds to a wallet are handled by the separate Wallet System plugin.
Customers can buy any-amount credit as a product; no wallet top-up flow.
Wallet System plugin adds top-ups; Pro can also recharge existing gift cards.
Cashback given as store credit after purchase, with optional expiry.
Cashback is a feature of the separate Wallet System plugin.
Credits and coupons listed in My Account; balance shortcode available.
Wallet balance and history in My Account come from the Wallet System plugin.
Admin & compatibility5/66/6
Dashboard with coupon performance and revenue insights; codes editable in admin.
Free transaction report with purchase dates, balances and sender/recipient.
Bulk generate, import and export coupons, including store credit, via CSV.
Pro adds CSV import and export of gift card coupons.
WCPOS Pro extension redeems Smart Coupons store credit at the POS.
Free gifting portal for in-store redemption, limited to 2 staff and 20 transactions/day.
Compatible with Aelia Currency Switcher since version 6.1.0.
Listed as compatible with Price Based on Country; Pro lists wider multi-currency support.
WooCommerce.com listing marks HPOS compatible.
Readme lists WooCommerce HPOS support.
WooCommerce.com listing marks Cart and Checkout blocks compatible.
Readme lists WooCommerce Cart and Checkout blocks compatibility.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Smart Coupons Premium
| 1-year plan | $129 per year, 1 site |
|---|
Ultimate Gift Cards for WooCommerce Freemium
| Free | $0 |
|---|---|
| Pro - 1 Site | $89 per year, 1 site |
| Pro - 5 Sites | $169 per year, 5 sites |
| Pro - 10 Sites | $329 per year, 10 sites |
Downloads trend
Smart Coupons
No WordPress.org download data (premium-only plugin).
Ultimate Gift Cards for WooCommerce
810 downloads last week
Verdict
Ultimate Gift Cards for WooCommerce scores higher on our feature checklist (96/100 against 92/100) and includes POS support that Smart Coupons does not. Only Ultimate Gift Cards for WooCommerce has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Smart Coupons: third-party. Ultimate Gift Cards for WooCommerce: included. Free gifting portal for in-store redemption, limited to 2 staff and 20 transactions/day.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Smart Coupons or Ultimate Gift Cards for WooCommerce?
Ultimate Gift Cards for WooCommerce scores higher on our feature checklist (96/100 against 92/100) and includes POS support that Smart Coupons does not. Only Ultimate Gift Cards for WooCommerce has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
Ultimate Gift Cards for WooCommerce includes 24 of the 24 features we track, against 23 for Smart Coupons. Feature count is only part of the picture; check which of the differences matter to you.
Is Smart Coupons free?
Smart Coupons is premium only. Paid plans start at $129/yr.
Is Ultimate Gift Cards for WooCommerce free?
Ultimate Gift Cards for WooCommerce has a free version on WordPress.org. Paid plans start at $89/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Smart Coupons or Ultimate Gift Cards for WooCommerce. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.