Groundhogg vs MC4WP: Mailchimp for WordPress
Updated 11 Oct 2026. 25 features compared side by side.
Self-hosted CRM and marketing automation for WordPress with a visual flow builder, broadcasts, forms and contact records; premium plans add integrations.
Connector by ibericode that adds Mailchimp sign-up forms and form-plugin integrations to WordPress; campaigns and sending stay in Mailchimp.
Choose Groundhogg if…
- You need drag & drop email builder and automation workflows
- You also want new post notifications and subscribers stored in WordPress
- You want the more complete feature set (97/100 vs 42/100)
Choose MC4WP: Mailchimp for WordPress if…
- You want the lower entry price ($59/yr vs $240/yr)
- You prefer the more widely used option
Groundhogg includes 14 features that MC4WP: Mailchimp for WordPress lacks, including Drag & drop email builder, Email templates and New post notifications. Both include 11 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Groundhogg MC4WP: Mailchimp for WordPressCampaigns5/50/5
Core includes a block email editor with columns, text, image, button, posts and socials blocks.
Emails are designed in Mailchimp's editor; Premium can send a post to a campaign draft.
Start from built-in templates or import HTML; template libraries are an Agency extra.
Templates come from your Mailchimp account, not the plugin.
Post Published flow trigger can email contacts on publish; needs the Advanced Features add-on.
RSS-to-email runs in Mailchimp; Premium adds a post-to-campaign button in Gutenberg.
Broadcasts can be scheduled and are shown on a month calendar.
Campaign scheduling is done in Mailchimp.
Split (A/B) testing is included from the Basic plan.
Any A/B testing depends on your Mailchimp plan.
Automation4/42/4
Core flows with triggers, actions and delays; conditional logic needs Pro.
Welcome series and journeys are built in Mailchimp; the plugin only feeds contacts.
WooCommerce integration and cart abandonment are Pro-plan features.
Premium e-commerce sync powers Mailchimp abandoned cart and purchase-based segments.
Drag-and-drop flow editor with templates, undo/redo and per-flow metrics.
Workflow building happens in Mailchimp's journey builder.
Core forms and user-role triggers are free; form-plugin triggers from Plus, LearnDash and MemberPress from Pro.
MemberPress, Ultimate Member, BuddyPress sign-ups add subscribers; automations run in Mailchimp.
Subscribers & lists7/76/7
Built-in form builder with shortcode block; no popup or slide-in display.
Embedded forms via shortcode, block, widget or PHP; popups need a separate plugin.
Confirmation links set an opt-in status that can trigger follow-up flows.
Double opt-in enabled by default; Mailchimp sends the confirmation email.
Tags, saved searches and filters on any contact data.
Forms can apply tags and interest groups; real segmentation is done in Mailchimp.
Unlimited CRM custom fields in the core plugin.
Form fields map to Mailchimp merge fields; data is stored in Mailchimp.
Contact records show activity and email history, notes, tasks and location.
Contact history lives in Mailchimp; Premium e-commerce adds purchase data there.
CSV import and export of contacts.
Premium logs sign-ups with CSV/JSON export and syncs WP users; list import is in Mailchimp.
Automatic preferences centre with profile, erase and unsubscribe pages.
Unsubscribe forms in the plugin; full preference centre is Mailchimp's hosted page.
Sending & deliverability5/50/5
Contacts, emails and flows are stored in your WordPress database.
Contacts and campaigns live in Mailchimp, not in the WordPress database.
Uses your site's mail setup, so any SMTP plugin works; native SES, SendGrid and SMTP integrations need Pro.
Sending is always done by Mailchimp; you can't use your own SMTP or ESP.
MailHawk, the team's sending service, is a separate subscription from $10/year.
Mailchimp sends confirmations and campaigns under your Mailchimp plan.
Bounce and complaint handling, including IMAP bounce checks, is a Pro-plan feature.
Bounces are handled by Mailchimp.
No vendor limits on contacts, flows or emails; real limits depend on hosting and sender.
Plugin is unlimited, but contact limits and pricing come from your Mailchimp plan.
Reports & integrations4/43/4
Open, click and conversion reports for broadcasts and flows.
Campaign reports are in Mailchimp; Premium only shows audience activity and sign-up logs.
Ecommerce Impact reporting attributes revenue; requires Pro integrations.
Premium sends WooCommerce orders to Mailchimp to show revenue per campaign.
WPForms, Gravity Forms, Fluent Forms, CF7 and others are included from Plus.
Free integrations with CF7, Gravity Forms, WPForms, Ninja Forms, WooCommerce and more.
Tracks consent, offers data download and erase, and blocks marketing after consent is withdrawn.
Agree-to-terms field and double opt-in; no local consent records or data export tools.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Groundhogg Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Basic | $240 per year, 1 site |
| Plus | $480 per year, 3 sites |
| Pro | $600 per year, 5 sites |
| Agency | $1,200 per year, 25 sites |
MC4WP: Mailchimp for WordPress Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Single | $59 per year, 1 site |
| Multi | $99 per year, 5 sites |
| Agency | $249 per year, 25 sites |
Downloads trend
Groundhogg
1,841 downloads last week
MC4WP: Mailchimp for WordPress
45,402 downloads last week
Verdict
Groundhogg scores higher on our feature checklist (97/100 against 42/100) and includes drag & drop email builder, automation workflows and new post notifications that MC4WP: Mailchimp for WordPress does not. Paid plans start at $240/yr for Groundhogg and $59/yr for MC4WP: Mailchimp for WordPress. Check the features you rely on in the table below before deciding.
Biggest differences
Groundhogg: included. MC4WP: Mailchimp for WordPress: third-party. Core includes a block email editor with columns, text, image, button, posts and socials blocks.
Groundhogg: included. MC4WP: Mailchimp for WordPress: third-party. Core flows with triggers, actions and delays; conditional logic needs Pro.
Groundhogg: paid version (Plus). MC4WP: Mailchimp for WordPress: third-party. Post Published flow trigger can email contacts on publish; needs the Advanced Features add-on.
Groundhogg: included. MC4WP: Mailchimp for WordPress: not included. Contacts, emails and flows are stored in your WordPress database.
Groundhogg: included. MC4WP: Mailchimp for WordPress: third-party. Open, click and conversion reports for broadcasts and flows.
Groundhogg: included. MC4WP: Mailchimp for WordPress: third-party. Contact records show activity and email history, notes, tasks and location.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Groundhogg or MC4WP: Mailchimp for WordPress?
Groundhogg scores higher on our feature checklist (97/100 against 42/100) and includes drag & drop email builder, automation workflows and new post notifications that MC4WP: Mailchimp for WordPress does not. Paid plans start at $240/yr for Groundhogg and $59/yr for MC4WP: Mailchimp for WordPress. Check the features you rely on in the table below before deciding.
Which has more features?
Groundhogg includes 25 of the 25 features we track, against 11 for MC4WP: Mailchimp for WordPress. Feature count is only part of the picture; check which of the differences matter to you.
Is Groundhogg free?
Groundhogg has a free version on WordPress.org. Paid plans start at $240/yr.
Is MC4WP: Mailchimp for WordPress free?
MC4WP: Mailchimp for WordPress has a free version on WordPress.org. Paid plans start at $59/yr.
Feature data last changed 11 Oct 2026. Spotted something wrong? Suggest an edit to Groundhogg or MC4WP: Mailchimp for WordPress. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.