Affiliates Manager vs Coupon Affiliates
Updated 5 Oct 2026. 33 features compared side by side.
Free WordPress affiliate plugin with click tracking, creatives, PayPal payout files and many ecommerce/membership integrations, plus paid add-ons.
WooCommerce-only affiliate plugin that ties each affiliate to a coupon code, with referral links, a front-end dashboard and a PRO tier for payouts and…
Choose Affiliates Manager if…
- You need easy digital downloads
- You prefer the more widely used option
Choose Coupon Affiliates if…
- You need auto-generated affiliate coupons and tiered commissions
- You also want affiliate landing pages and custom referral links
- You want the more complete feature set (97/100 vs 74/100)
- You weigh user ratings (4.9 vs 4.1 on WordPress.org)
Affiliates Manager includes 1 feature that Coupon Affiliates lacks, including Easy Digital Downloads; Coupon Affiliates has 10 that Affiliates Manager lacks, including Affiliate landing pages, Custom referral links and Tiered commissions. Both include 20 of the 33 features we track. 2 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Affiliates Manager Coupon AffiliatesAffiliate Programs: Tracking4/66/6
Affiliates get links with a wpam_id parameter and can link to any page.
Referral URLs use ?coupon=CODE and apply the coupon automatically. The parameter name can be changed.
Paid WooCommerce Coupon Tracking add-on links existing coupons to affiliates.
Core model: each affiliate is assigned one or more WooCommerce coupon codes.
Only a site-wide default landing URL can be set, not per-affiliate pages.
Affiliate and dynamic landing pages are PRO features.
Blocks earning on own purchases; free reCAPTCHA add-on for signups.
Free: no commission on own orders, new-customers-only, domain/visitor blacklists. PRO adds delayed commission.
Logs referral clicks and creative impressions in real time.
Click tracking with conversion rate on the referral URL tab. Campaign tracking is in PRO.
Links use the numeric affiliate ID (wpam_id).
Links carry the affiliate's own coupon code, so each link has a readable, custom code. PRO adds short URLs.
Affiliate Programs: Commissions4/77/7
Flat or percentage rates, overridable per affiliate.
Global percentage/fixed rates are free. Per-affiliate (per-coupon), user role and group rates need PRO.
Paid Product Specific Commission add-on for WooCommerce products.
Custom percentage and/or fixed commission per product.
No performance-based rate tiers in features or add-on list.
Tiered structures through groups and bonus rate increases.
Free WooCommerce Subscription integration add-on credits renewals.
Commission on WooCommerce Subscriptions renewals is free. PRO can limit how many renewals earn commission.
No multi-level commissions; paid add-on only gives a one-off recruit bonus.
Multi-level affiliates with unlimited tiers, network tree and invites.
No lifetime customer linking in the feature or add-on list.
Links the customer to the affiliate for future orders, with optional expiry.
Admins can add manual bonuses/adjustments; no automatic bonus rules.
Goal-based bonuses such as extra commission, store credit, rate increases or gifts.
Affiliate Programs: Payouts2/44/4
Generates PayPal Mass Pay / Payouts files to pay many affiliates at once.
One-click payouts via PayPal Payouts.
Payout methods are PayPal, bank transfer and manual.
One-click payouts via Stripe Connect.
Store credit is not among the payout methods.
Pay commission as store credit (built-in or wallet plugins).
Payout file generation for paying multiple affiliates together.
Bulk Pay settles all pending payout requests across methods in one click. Payouts export to CSV/PDF.
Affiliate Programs: Affiliate tools5/66/6
Front-end area with stats, creatives, link generator and profile.
Front-end dashboard with stats, referred orders, referral links and a floating widget.
Customisable signup form with custom fields and manual or auto approval.
Registration form with approval. Custom fields and auto-accept need PRO.
Unlimited banners and text links with impression tracking.
Downloadable banners and a creatives tab on the dashboard.
Editable templates for approval, registration and commission emails.
Email notifications when an affiliate's coupon is used. PRO adds periodic email reports.
Real-time stats for visits, purchases and commissions.
Basic admin and affiliate stats are free. PRO adds unlimited ranges, comparisons and exports.
No importer from other affiliate plugins; data export only.
No importer for other plugins' data, but the full order history of existing coupons is read automatically.
Affiliate Programs: Compatibility3/32/3
Built-in WooCommerce integration records commission automatically.
Built exclusively for WooCommerce.
Integrates with Easy Digital Downloads 3.0+.
WooCommerce-only. Easy Digital Downloads is not supported.
Supports multi-currency payments made through WooPayments only.
Manual conversion rates are free. Automatic exchange-rate updates need PRO.
WooCommerce Affiliate Plugins: WooCommerce3/77/7
Coupon add-on links coupons you create manually; no auto-generation.
A unique coupon is created from a template coupon when an affiliate is approved.
Free WooCommerce Subscription integration add-on.
Recurring commission toggle for WooCommerce Subscriptions. Renewal limit in PRO.
Reverses commission when a WooCommerce order is refunded (since 2.1.1).
Automatic refund handling is listed among PRO fraud/security features.
Affiliate area lives on plugin-created pages, not in My Account.
Optional Affiliate link in My Account, which can show the dashboard inside My Account.
Commission can be awarded manually to an affiliate, not by editing the order.
Assign referral coupons to existing orders from the order meta box or in bulk.
Declares custom_order_tables (HPOS) compatibility in the main plugin file.
Declares Cart and Checkout blocks compatibility.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Affiliates Manager Freemium
| Free | $0 |
|---|---|
| Free core plugin | Free lifetime, Unlimited |
| WooCommerce Coupon Tracking add-on | $39 one-off, 1 site |
| Product Specific Commission add-on | $29.95 one-off, 1 site |
| Coupon Tracking + Product Commission bundle | $59.95 one-off, 1 site |
| Referral Bonus add-on | $29.95 one-off, 1 site |
Coupon Affiliates Freemium
| Free | $0 |
|---|---|
| PRO 1 Site (yearly) | $179.99 per year, 1 site |
| PRO 10 Sites (yearly) | $299.99 per year, 10 sites |
| PRO 25 Sites (yearly) | $599.99 per year, 25 sites |
| PRO 1 Site (lifetime) | $599.99 lifetime, 1 site |
Downloads trend
Affiliates Manager
1,304 downloads last week
Coupon Affiliates
3,301 downloads last week
Verdict
Coupon Affiliates scores higher on our feature checklist (97/100 against 74/100) and includes auto-generated affiliate coupons, tiered commissions and affiliate landing pages that Affiliates Manager does not. Affiliates Manager still has the edge on easy digital downloads. Check the features you rely on in the table below before deciding.
Biggest differences
Affiliates Manager: not included. Coupon Affiliates: included. A unique coupon is created from a template coupon when an affiliate is approved.
Affiliates Manager: not included. Coupon Affiliates: paid version (PRO). Tiered structures through groups and bonus rate increases.
Affiliates Manager: not included. Coupon Affiliates: paid version (PRO). Affiliate and dynamic landing pages are PRO features.
Affiliates Manager: not included. Coupon Affiliates: included. Links carry the affiliate's own coupon code, so each link has a readable, custom code. PRO adds short URLs.
Affiliates Manager: not included. Coupon Affiliates: paid version (PRO). Multi-level affiliates with unlimited tiers, network tree and invites.
Affiliates Manager: not included. Coupon Affiliates: paid version (PRO). Links the customer to the affiliate for future orders, with optional expiry.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Affiliates Manager or Coupon Affiliates?
Coupon Affiliates scores higher on our feature checklist (97/100 against 74/100) and includes auto-generated affiliate coupons, tiered commissions and affiliate landing pages that Affiliates Manager does not. Affiliates Manager still has the edge on easy digital downloads. Check the features you rely on in the table below before deciding.
Which has more features?
Coupon Affiliates includes 25 of the 26 features we track, against 18 for Affiliates Manager. Feature count is only part of the picture; check which of the differences matter to you.
Is Affiliates Manager free?
Affiliates Manager has a free version on WordPress.org. Paid plans start at $29.95.
Is Coupon Affiliates free?
Coupon Affiliates has a free version on WordPress.org. Paid plans start at $179.99/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Affiliates Manager or Coupon Affiliates. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.